North American Esports Organization CLG announced a partnership with the community management platform Lawyer.
According to a Twitter post from CLG, advocate by helping the organization manage [its] Effortless campaigns on Twitch and other platforms.
RELATED: TSM FTX extends its partnership with Advocate
The partnership is in line with the plans of new CLG director Greg Kim, who was appointed in July. At that time, the organization said Kim would maximize CLG’s business performance, launch growth initiatives, create marketing partnerships, improve fan engagement, and “provide leadership in the evolving esports community.”
Since Kim’s appointment, CLG has partnered with lighting manufacturer Govee. In addition to using Govee’s products in their Performance Center and among team players, the two entities will collaborate on co-branded lighting products and produce various marketing campaigns on social media, streaming platforms and the web. .
RELATED: CLG enters into a partnership with Govee
Advocate specializes in esports and streamers. It provides monitoring, reporting, distribution and measurement tools to facilitate the management of marketing and sponsorship campaigns.
The company adds CLG to a growing list of esports partners including TSM FTX, Chicago Huntsmen, Team Liquid, Golden Guardians, New York Excelsior, Dallas Empire, San Fransisco Shock, New York Subliners, Envy, Obey Alliance, Panda.gg, Dallas Fuel, Dignitas, Houston Outlaws, and AndBox.
Esports Insider Says: Advocate is making a name for itself among brands, esports teams, and streamers. In a world where everyone is bombarded with ads from all angles, it’s important that brands stand out and understand why a campaign works (or not). In esports, community is king, so it’s no wonder that so many esports organizations have entered into strategic marketing platform deals like this to stay relevant.
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