Chicago Launches New Marketing Campaign To Increase COVID Vaccine Rates | State and regional

CHICAGO – City of Chicago launches marketing campaign to have at least 77% of adults and children over 12 immunized with at least one COVID-19 vaccine by year-end, mayor said Lori Lightfoot.

So far, 72.4% of eligible adults and children have received at least one injection, city officials said.

The 77% target was chosen to represent each of Chicago’s community areas, although this is also a relatively small figure and potentially achievable in a city where vaccine reluctance remains high in the pockets. .

The Lightfoot administration’s marketing campaign is called Vax-Chi-Nation, the city said. As part of the push, Lightfoot said his office will offer videos with tips for talking about the vaccine to friends and family. The city also said it will post stories from real Chicagoans about their decision to get the vaccine.

Unvaccinated people are much more likely to die from COVID-19, Lightfoot said, and the danger is especially pronounced for blacks and browns.

“Do it for someone you love, who depends on you, whose presence in your life makes a significant difference,” said Lightfoot.

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