Marketing

PacGenesis Wins 2021 IBM Beacon Award for Digital Marketing

Your Marketing People is delighted to announce that one of its technology clients, PacGenesis, has won the 2021 IBM Beacon Award of Digital Marketing Excellence. “We are honored to be recognized among IBM’s Most Valued Partners as the 2021 Beacon Award winner,” says Scott Pecnik, CEO of PacGenesis. “This is …

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Gartner Magic Quadrant 2021 for Multichannel Marketing Hubs

Solutions Review editors highlight what has changed since the last iteration of the Gartner Magic Quadrant for Multichannel Marketing Hubs and provide analysis for the new report. Analyst firm Gartner, Inc. recently released the 2021 version of its Magic Quadrant for multichannel marketing hubs. Gartner defines a Multichannel Marketing Hub …

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Amex fined £ 90,000 for sending 4million unsolicited marketing emails

Digital bank The Information Commissioner’s Office (ICO) said American Express claimed the emails were for “maintenance”, but in fact for marketing purposes. Image Source: Photo by Thirdman from Pexels American Express was fined £ 90,000 by the Information Commissioner’s Office (ICO) for sending more than four million marketing emails to …

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WISMOlabs and Search Nurture partner to close the loop between marketing and post-purchase experience

SAN FRANCISCO, May 20, 2021 / PRNewswire / – Ecommerce Retailers Can Now Help Customers Complete the Complete Online Shopping Experience Through Expanding Digital Marketing With WISMOlabs and Search Nurture’s exceptional post-purchase experience. “WISMOlabs and Search Nurture Collaboration is a Win-Win Solution for Customers in the Online Retail Market,” Says …

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Globant acquires European digital marketing consulting firm HABITANT

LUXEMBOURG, May 12, 2021 / PRNewswire / – Globant (NYSE: GLOB), a digital native technology services company, today announced its acquisition of HABITANT, a digital marketing strategy consulting firm, pay media , MAdTech and digital sales. With this acquisition, Globant strengthens its expansion plans by Europe. The transaction strengthens Globant’s …

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Big Bazaar’s marketing push takes Amazon

NEW DELHI: Big Bazaar, the physical supermarket chain of the Future Group, which is ramping up its two-hour home delivery across India during the pandemic, is set to launch a marketing blitzkrieg that is believed to take photos at the US retailer Amazon. Amazon, who is locked in a fierce …

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5 Common Self-Service Digital Marketing FAQs

Reprinted with permission from G5. Want to explore Google My Business, online leasing, or profitable ways to market self-storage in a COVID-19 world? You’re not alone. I spoke with Will Harlan, my company’s national sales manager, to answer frequently asked questions on these topics. Here’s what our marketing guru advises. …

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Eventbrite launches new marketing platform

Global self-service ticketing service and the experience of the technological platform Eventbrite launched Eventbrite Boost, a marketing platform designed for event planners. According to a recent survey commissioned by Eventbrite with YouGov in the UK, the majority (55%) of respondents attending events said they usually find out about them on …

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Traditional word of mouth marketing in rec

Although we have returned to somewhat normal operation, we are reminded of the tactics and trends we used before COVID. This includes some “old school” tactics that continue to have a huge impact on entertainment marketing efforts. I’m talking about word of mouth marketing, the type of traditional “tell your …

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JAYE partners with the Oxford College of Marketing

Fiona Captur, CEO of the JAYE Malta Foundation, Chris Vassallo Cesareo, President of the JAYE Malta Foundation, and Louis Olivieri, representative of the Oxford College of Marketing. As part of JAYE’s commitment to providing its top performers with cutting edge training, the Junior Achievement Young Enterprise (JAYE) Malta Foundation has …

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7 banking advertising and marketing trends for 2021

Subscribe to The Financial Brand FREE by email! Banks and credit unions face more competition than ever before, not only from each other, but also from fintechs, neobanks and other alternative financial service providers who have made significant inroads. In an era when it is harder than ever to gain …

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Brian Covey to speak at Engage Marketing on June 17th

A good brand isn’t just for businesses. Mortgage professionals have their own stories to tell, their own goals to achieve and their own skills to share. In today’s online environment, personal branding is a growing expectation for community development. That’s why we invited the vice president of regional production to …

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Talk Business: Word of Mouth Marketing | Notice

Word of mouth is known to us all, but now is the time to make it work as part of your marketing strategy. Word of mouth (WOMM) marketing gives people a reason to talk about your products and provides them with tools to ensure conversations happen. This concept is gaining …

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