Marketing – Artwired Media Tue, 17 May 2022 11:08:45 +0000 en-US hourly 1 Marketing – Artwired Media 32 32 Profile-Powered Marketing (Conclusion) | American dry cleaner Tue, 17 May 2022 11:08:45 +0000

CHICAGO — Cleaners who still rely on traditional marketing methods — newspapers, television, radio, etc. – might miss their most valuable potential customers. Marketers today can find an incredible amount of consumer information and use it to create messages that resonate with their audience. By creating customer profiles, marketing can be much more targeted, effective and efficient.

In part 1 of this series, we looked at what customer profiles are and how they can be used by cleaners to reach their audience, and in part 2, we found ways to answer the question of who are their customers and what they want. Today, we’ll wrap up this series by seeing what goes into creating an effective customer profile.

Build profile

Most cleaners already collect the data they need to start the profiling process, says Diana Vollmer, managing director of the San Francisco-based Ascend Consulting Group, so it’s a relatively simple thing to get started.

“It starts with any combination of names, addresses, phone numbers, and email addresses — whatever you already have in your data file,” she says. “Then this simple data set goes through the profiling process.”

Part of this process is done by online programs – called crawlers or spiders – that use data from Internet search engines to create a picture based on your customers’ behaviors. Other information may come from activities such as streaming media profiles. The information is heavily weighted towards spending routines, recreational activities and work habits.

“This information is aggregated, so you don’t see an individual’s exact profile,” says Vollmer. “What you see is an aggregated profile of your top customer or the group of customers you want to profile.”

These profiles are sometimes called “personas” or “lifestyles”, depending on the company collecting the information.

“It’s quite simple for the dyer to provide the raw data. And then the rest comes from profile providers,” says Vollmer. “The results are used to craft meaningful communication, offering something for everyone. Without it, you’re trying to offer something for everyone, and that doesn’t work as well as trying to offer the products that fit the lifestyle.

Customers Want to be targeted

Big retailers, such as Amazon and Apple, have trained entire generations of consumers to expect more from their interactions with businesses — and that behavior has trickled down from mega-corporations to Main Street.

Cleaners who are able to leverage this information to develop targeted marketing approaches will do more than grow their customer base, Vollmer says; they will build a loyal following.

“When a customer thinks you’re talking to them directly, that you know them, and that you can anticipate their needs and wants, they’ll be loyal to you,” she says. “And if you do a good job of providing them with the things they need, they don’t have time to look for someone else. So, out of habit, they become faithful.

The key, Vollmer says, is being able to target a customer based on their individual needs rather than as an anonymous group.

“Talking to them individually, knowing them as a friend or a family member, that’s where the power of profiling lies,” she says. “You know what they’re likely to do and how pressed for time they are, and what’s probably going to resonate with them. This is what this profiling offers. And so, you can talk to them in a way that sounds like “Cheers”, where everyone knows their name.

Starting the profiling process

While simple surveys can help get a feel for a customer base, marketing professionals can help dry cleaners come up with a really accurate and detailed breakdown of who will become their best customers. Although such an undertaking may seem overwhelming at first, Vollmer says there is nothing to be afraid of.

“It can be daunting, but it’s actually a relatively simple process,” she says. “Profile analysis – and how to integrate it into your business practices, once you have it – is the area where cleaners can get a little bogged down. There are companies that not only create the profiles, but also coach cleaners on how to use profiles and how best to put them to work.

The best place to start, Vollmer says, is determining how comfortable a dry cleaner is with managing their marketing efforts.

“A lot of big companies create profiles online, so if you’re technically qualified, you have a world of options,” she says. “If you are on the other end of the spectrum and need help, I would advise you to go to a small business that specializes in profiling, a marketing company that has access to the profile, or a consultant that specializes in this domain so they can really make their way to successful marketing.

When speaking with a marketing company, Vollmer thinks that if the subject of profiling is not addressed, a cleaner could be with the wrong company: “If the marketing company does not address profiling, they are not unaware of how to reach customers..”

For Part 1 of this series, click HERE. For part 2, click HERE.

Marketing of elongated hypocotyl – Community Sat, 14 May 2022 23:53:50 +0000

Markets will get explosive later in the season as traders realize supplies will be under-channeled, they got off to a good start from the USDA lowering the trend from 181 to 177…which would still be a national record high return, the friends.

Actually, I just wanted a sequel to tell an old story. My father, a child maybe under 8 years old, was sent to plant beans with a team of horses. My grandfather’s favorite saying was “You will never learn younger!”. I don’t know anything about the old horse planters, from what I remember there were 2 levers, one drops the planter and the other adjusts the seed depth. So Dad would stretch and pull BOTH levers back, of course he should have left the elevator lever alone. Grandpa came after a while and saw he was planting beans 4″ deep, he laughed and told dad about the depth lever. That Sunday afternoon the parents came for coffee, a cake and talk (the good old days) Dad’s aunt Ruth laughed and laughed “You’ll never see those Har Har Har beans. But the deeply planted beans came up just fine like the rest. I believe those old beans were of the “Ottawa Mandarin” variety with large seeds, clear hilum, hard as nails I don’t recommend planting soybeans deep, but in my variable, high fields with patches of peat, I bet these beans sink in 6″ and always come out very well.

Here’s a bead breaker I got from Shoup. 5 stars. Highly recommend! Didn’t use as many swear words 😀

Marketing Operations Management Market to Surpass $22.6 Billion by 2032 Amid Growing Need for Automation of Complex Tasks Thu, 12 May 2022 23:30:00 +0000

Marketing Operations Management Software Sales Expected to Grow 7.3% in 2032 as Brand Recognition Trend Rises

Fact.MR’s detailed analysis of the global marketing operations management market provides readers with a 360-degree view for the forecast period from 2022 to 2032. The report also uncovers crucial insights into the latest trends, barriers , opportunities, and growth drivers across various segments, including component, feature, company size, industry, and regions.

NEW YORK, May 13, 2022 /PRNewswire/ — The global marketing operations management market size stood at US$9.6 billion in 2021. According to the study, sales in the global marketing operations management market are expected to reach US$22.6 billiongrowing at a CAGR of 7.9% over the forecast period (2022-2032).

The rapidly changing industry landscape increases the need to educate customers on various products and brands. It encourages organizations to adopt innovative solutions, such as marketing operations management systems.

These systems allow organizations to increase their brand value by collaborating on content in real time. These are also set to help them minimize brand devaluation, repetition and duplication.

Another factor that is expected to increase growth is the high demand for these systems to help organizations ensure compliance with content localization, as well as corporate design and branding rules in accordance with local laws.

For more market insights, get a sample copy of this report!

Additionally, the introduction of marketing operations management systems equipped with product information management (PIM) functionality is likely to boost sales. PIM capabilities help companies gain detailed brand insights. They also ensure compliance with product legislation.

Thus, key players are integrating artificial intelligence (AI) into their existing products to automate, optimize, formalize and digitize a large number of tasks. They strive to reduce the need for skilled human experts and automate complex tasks.

Meanwhile, some of the other key players are including machine learning (ML) in marketing operations management tools to evaluate data to predict the future. They also try to suggest data-driven improvements to improve overall marketing performance.

Report attributes


Base year value (2022A)

US$10.5 billion

Estimated annual value (2026E)

$15.5 billion

Projected year value (2032F)

US$22.6 billion

World growth rate (2022-2032)

CAGR 7.9%

Key points to remember:

  • On a component basis, the software segment is expected to grow at a robust CAGR of 7.3% by the end of 2032.
  • By feature, sales in manufacturing execution systems are expected to register a CAGR of 7.2% through 2032.
  • India The marketing operations management market is expected to show rapid growth generating a CAGR of 9.6% in 2032.
  • Growing adoption of cloud technologies is expected to help the US marketing operations management market grow at a CAGR of 7.3% in 2032.
  • The UK Marketing Operations Management market is poised to grow at a CAGR of 9.1% by the end of 2032.

Growth drivers:

  • The ability of marketing operations management tools to encompass call and data analytics, digital asset management, and reporting is expected to drive growth.
  • The introduction of advanced technologies, such as machine learning and artificial intelligence in various industries, is expected to fuel the growth.


  • The increasing number of data thefts, hacker attacks, and malware attacks around the world may hamper growth.
  • The generation of a large amount of sensitive data that can be hacked can hinder the use of marketing operations management tools.

Get customization on this report for specific research solutions

Competitive Landscape:

The global marketing operations management market consists of various large and small scale players. They strive to implement many organic and inorganic strategies to strengthen their positions.

Some of them focus more on improving their existing product lines by introducing new features. A few others engage in mergers and acquisitions to expand their geographic presence and generate more market share.

For example,

  • May 2022: Framework Solutions, LLC, a US-based custom software development company, has launched its new Marketing Operations, Grants Management and Technology Services offerings. The company unveiled its latest product offerings at the Veeva Summit, Boston.
  • June 2021: Aprimo, a US-headquartered marketing automation software developer and vendor, has announced the launch of the Aprimo Marketing Calendar. This would provide additional capabilities and more extensive functionality. It would also help companies to have access to a complete and single view of all projects.

Top Companies Featured by Fact.MR

  • ABB Ltd.
  • Aegis software
  • AspenTech
  • Camstar
  • Critical Manufacturing

Interested in getting the data? Find out here

More valuable insights into the Marketing Operations Management Market

In the latest study, Fact.MR offers a detailed study on the Global Marketing Operations Management Market for the forecast period 2022 to 2032. This study also highlights the key drivers driving Marketing Operations Management sales through to a detailed segmentation as follows:

By Component:

  • Software
  • Professional services

By feature

  • Inventory management
  • Workforce management
  • Manufacturing Execution Systems
  • Process and production intelligence
  • Quality process management
  • Others

By business size

  • Small and medium enterprises
  • Large companies

By industry

  • Automotive
  • Chemical
  • Health and pharmacy
  • Food and drinks
  • Consumer goods
  • Aeronautics and Defense
  • industrial equipment
  • Others

By region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • South America

Key questions answered in the Marketing Operations Management market report

  • What is the projected value of the Marketing Operations Management market in 2022?
  • At what rate will Global Marketing Operations Management Market grow up to 2032?
  • What are the factors restraining the growth of the Marketing Operations Management market?
  • Which region is expected to lead the global marketing operations management market in 2022-2032?
  • What are the factors driving the Marketing Operations Management market during the forecast period?
  • What is the expected market value of the Marketing Operations Management market during the forecast period?

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Blockchain technology market: Global Blockchain Technology Market Sales Expected To Exceed US$3,273.83 billion by the end of 2032. The demand in the market is expected to grow with an increasing number of business entities taking advantage of their advanced data processing and assimilation capabilities.

open source intelligence market: According to Fact.MR, the open source intelligence market is poised to grow at a CAGR of 15% over the forecast period of 2021 and 2031. The market growth is supported by increasing penetration of social media platforms such than Twitter and Facebook and the availability of a multitude of different datasets.

Cloud-Based Predictive Analytics Platform Market: According to Fact.MR, the strong demand for insights from unstructured data, such as social media content, emails and call center transcripts, bodes well for the market. Additionally, the growing focus of major players on upgrading their existing platforms is expected to drive growth.

About Fact.MR

Fact.MR is a market research and advisory agency with deep expertise in emerging market intelligence. Covering a wide range – from automotive and industry 4.0 to healthcare, chemicals and materials, and the most specialized categories. 80% of Fortune 1000 companies trust us with critical decision making.


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Foul play – first application of Italian decree on ambush marketing | Hogan Lovells Tue, 10 May 2022 19:18:30 +0000


In June 2021, Zalando placed a large billboard in Rome Square where the official “UEFA Euro 2020” football village was set up by UEFA. Zalando was not an official sponsor or partner of such an event.

The billboard included the request: “Who will be the winner?” as well as the Zalando brands, the 24 national flags of the participants in the football event and a white football t-shirt with the famous Zalando logo:

A few days later, on June 8, 2021, the billboard was replaced with a new one, uncontested in the proceedings. This second panel raises the same question as the first (“Who will be the winner?”), but provides a simple answer: “Love always wins”, and also includes Zalando brands:


Zalando challenges and defenses

The Italian competition authority claimed that this behavior amounted to ambush marketing. Zalando’s denied this, saying the law regulating ambush marketing would not apply in this case and that the campaign had a social purpose. His defense rested, in sum, on the following arguments:

  1. the billboard would have been intended to raise awareness on key social issues, such as the inclusion of minorities, and to spread a message of love and unity. The promotional activity was reportedly linked to his previous social initiatives.
  2. Decree-Law No. 16/2020 was not applicable in this case because events such as UEFA Euro 2020 would be out of reach. The decree-law would instead refer to the Milan-Cortina 2026 Olympic and Paralympic Winter Games and the 2021-2025 ATP Finals in Turin.
  3. In any case, Legislative Decree no. copyright – of its organizers or participants.
  4. Eventually, the billboard was removed after only 8 days: the alleged unfair conduct quickly ceased and caused no serious damage.


The authority refuted all of Zalando’s defensive theses confirming that Zalando’s conduct was contrary to the decree-law and imposed a fine of 100,000 euros.
He said the general impression of the billboard was capable of creating a link between Zalando and the football event, misleading the public by suggesting that Zalando was an official sponsor of UEFA Euro 2020 or UEFA. somehow legitimately linked to it.
The authority also clarified that the scope of protection of Legislative Decree No. 16/2020 includes all sporting events of national or international importance. Furthermore, he declared that any behavior that could create a link, even indirect, with the event and its distinctive sign or that could mislead the public as to the official sponsors of the event, is illegal under the law.


The decision reveals that the Italian competition authority pays great attention to the phenomenon of ambush marketing. It also reveals that Decree-Law No. 16/2020 applies to a wide range of events, and not just those for which it was originally adopted, namely the Olympic and Paralympic Winter Games in Milan- Cortina 2026 and the 2021 – 2025 ATP Finals in Turin.

Promoters should carefully consider these limitations when designing an advertising campaign. Indeed, a campaign creating a link between the brand and an event can attract the attention of the Autorité and turn into a financial penalty.

In marketing, we are confident to host the Google Analytics 4 conference in the metaverse Mon, 09 May 2022 02:46:18 +0000

The panel discussion “GA4 – A New Horizon for Marketing Optimization” will take place on May 19th.

With next year marking the end of Universal Analytics, it’s time to prepare for the new era of Google Analytics 4 and In Marketing We Trust is about to host a special event in the Metaverse to prepare marketers to future changes.

‘GA4 – A New Horizon for Marketing Optimization’ is a free event taking place on the 19and May at 6:00 p.m. AEST in the Metaverse in Horizon Workrooms. He will explore what this significant shift in Google’s analytics landscape means for the digital industry, as well as how to prepare for the looming deadline of late June 2022 as the recommended date to implement GA4.

In Marketing We Trust is one of only 20 Google Analytics Certified Partners in Australia. You can register for free on 19and May GA4 event in the Metaverse here.

The transition to GA4 will disrupt all digital markets. In Marketing We Trust believes that change will lead to the downfall of some of the old digital dominators, replaced by a wave of new leaders: smaller companies with smaller budgets but smarter marketing teams – using insights, integrations and… GA4’s most precise AI to maximize every touch point.

At the special online event in May, thought leaders and technical specialists from In Marketing We Trust will explore how digital savvy businesses will win with GA4, how they can convert more, increase basket value and frequency and speak to customers with more targeted marketing content. All this without having to increase marketing budgets.

‘GA4 – A New Horizon for Marketing Optimization’ expert panel includes Paul Hewett

(CEO, In Marketing We Trust), Benoit Weber (Head of Digital Analytics, In Marketing We Trust), Alan Bluwol (Director, Head of Customer Engagement at Servian) and Selina Gough (Head of Digital, In Marketing We Trust).

In a frank and open discussion, the panel will explore:

  • Changes: comparing GA4 with UA – what are the losses and gains?
  • Power specifications: tools to improve every metric, from traffic to lifetime value
  • Report : replace out-of-the-box reports with more in-depth custom insights
  • Confidentiality is important: How will you cope in a future without cookies?
  • Integrations how GA4 syncs with advertising platforms and CRM to analyze, personalize and automate your messaging, including paid media campaigns
  • Data requests: additional ways to take advantage of the BigQuery mass of data. Smart segmentation, value analysis, next best stocks, and more.
  • Chronology why the next market leaders act NOW

Metaverse event host, CEO Paul Hewett, has extensive experience in data and marketing analytics, with nearly two decades of consulting businesses on the application of data for performance optimization marketing. In his previous role as Chairman of the Board of DMA UK, Paul was actively involved in the industry response to the formation of the GDPR. Respect for privacy policies was one of the key factors in the creation of GA4 by Google.

Meanwhile, Head of Digital Analytics at In Marketing We Trust, Benoit Weber, has already migrated many large websites to Google Analytics 4 and is an advocate for privacy and data governance.

Alan Bluwol leads the Customer Experience practice at Servian and has over 15 years of experience delivering data and digital transformation strategies for some of Australia’s biggest brands including Accor, Australia Post, Telstra, BT, Zurich, Westpac, JCDecaux, AstraZeneca and many more.

Selina Gough, Head of Digital at In Marketing We Trust, has over a decade of experience in all facets of digital marketing, with a focus on strategic and performance marketing. Selina will also talk about changes to paid media in the GA4 landscape.

The “GA4 – A New Horizon for Marketing Optimization” event is a timely reminder of how to avoid pitfalls in the new world of GA4.

  • Those ignore end of UA will lose 100% of their data – as they are due to go offline next year
  • Those dilatory the transition will be slow to thrive, as GA4 must “learn” each company with 12 months of preliminary data
  • Those who splash around with GA4 will NEVER see its true value – because a bespoke configuration is a work of Google Certified Experts

With so much risk, we are headed for a two-tiered market: a world where some thrive on the smartest tools and knowledge, while others stumble in the dark, guessing their way.

The good news is you can always avoid these risks and enjoy GA4. However, with Universal Analytics ending next year, that chance is fast fading. Over the next 8 weeks, you need to know how you will use the new platform and plan for the transition.

Last word: GA4 puts every company back in the race for market dominance. But it’s a race you can only win by doing it right…and doing it now.

Join this unique event and prepare for transition.

Two-Day Marketing Conclave Begins at DG Vaishnav College – The New Indian Express Sat, 07 May 2022 01:36:00 +0000

By Express press service

CHENNAI: The Department of Marketing Management, Dwaraka Doss Goverdhan Doss Vaishnav College, kicked off ‘Plenum’ on Friday, a two-day conclave focusing on marketing and entrepreneurship.

More than 600 students participated in workshops and cultural events. The dialogue centered on topics such as communications, digital marketing essentials and digital design. S Narayanan, co-founder, Unschool; Hariharan, Marketing Manager, Zoho; S Sangeetha, Director, Digital Marketing SODME; Rishi Jain, co-founder, Digital Scholar; and Shyam Prasad, co-founder, Veg Route, were part of the event. “Today, marketing is synonymous with digital marketing. This area also offers many opportunities for diversification. Many are still unaware that digital marketing is applicable everywhere, from small store to multinational,” said Rishi Jain.

Various cultural events also took place on this day. “It’s so refreshing to be a part of something like this after the Covid break. We decided to include cultural events as they are also marketing focused and make learning fun,” said Naveen Balasubramaniam, Cultural Activities Manager.

Another planned event is the “Start-up Junction” where entrepreneurs will give attendees an insight into how start-ups are created, their business model, revenue model, customer target segmentation and… other important aspects. It mainly gives insight on how to start and grow start-ups.

Big Papi keeps the successes coming in retirement Wed, 04 May 2022 21:54:04 +0000

Amid a judging glut for our Sports Business Awards, we were reminded how fine the line is and always will be between winning and placing. Our annual competition is an exercise declaring that Company X is #1. Yet when people ask us at other times to recommend an agency above all others, we normally first ask about the strategy, tactics and properties that the client has or could obtain. — then we give them a list of three or four stores. There’s a lot of talent there.

“The human side of business came out of marketing. Building brands is about making them human and personal. Today, I guess agencies don’t have time to make brands have a personal connection” — The late Bill Backer, an adman responsible for memorable slogans, including “Great taste, less filling” for Miller Lite and the “I’d like to buy the world a coke” ad.

Six years after his retirement and 11 weeks before his induction into the Baseball Hall of Fame, David Ortiz continues to receive hits. His latest mentions, via longtime marketing agent Radegen Sports Management of Alex Radetsky, sees the former Red Sox DH teaming up with Dunkin’, another New England institution, for a TV job that will be shot under shortly in Los Angeles, but aired closer to his July 24 induction date.

Another new deal will feature Ortiz in a TV commercial for the MLB sponsor’s loan deposit. This arrangement is the third for him in the increasingly fertile financial services category, as he is also contracted to fellow MLB sponsors FTX and Mastercard, for whom he has recently shot digital/social content.

A spot shot last year for Zenni Optical is also set to debut soon, along with the launch of a signature line of Ortiz eyewear. Add them to the “Ghostbusters”-themed DirecTV creative currently running with Ortiz, Randy Johnson, A-Rod and Ken Griffey Jr. and you’ve got plenty of airtime for a guy who had one last at-bat in 2016.

Other offerings have Ortiz lending his name to Tabacalera El Artista cigars, which could pair well with WhistlePig’s “Piggy Back” rye, which is believed to be aged for six weeks using the wood of Ortiz’s signature bats.

Ortiz appears alongside A-Rod, Randy Johnson and Ken Griffey Jr. in latest DirecTV spots

The UFC continues to create unique ways to direct sponsor money into its expanding coffers. In the case of his latest sponsorship, which one source said was a three-year deal reaching seven figures a year, GameDay Ready Recovery Zone’s CONOCB2 topicals get the new designation of Official Painkillers of the UFC and the UFC Performance Institute.

Starting with this weekend’s UFC 274 at the Footprint Center in Phoenix, GameDay Ready integrates into live events, custom content, social and digital media. UFC fighters will also be used as pitchers. The deal marks the extension of UFC rights granted in February, when GameDay won the rights to use its red light therapy to help UFC athletes recover during training. So far, GameDay Ready products are only available direct-to-consumer in the US market.

“A lot of our fans became fans because they used MMA for training,” said UFC Senior Vice President/Global Partnerships Paul Asencio. “That’s why it’s a good choice and why the deal works.” UFC and GameDay Ready will team up on a research program studying the effect of its products on UFC athletes in training.

The UFC also signed a major sponsorship deal in 2021 with CBD brand Love Hemp, whose products are also widely used for pain relief (as well as for anxiety and as a sleep aid). As these substances become more widely used and accepted, what this deal means is the first category of cannabinoid dissection in the ever-divisive sponsorship industry.

A point of differentiation? GameDay Ready Recovery’s patent-pending CONOCB2 uses conolidine to stimulate natural endocannabinoids in the body and opioid receptors in the brain. CBDs use non-psychoactive cannabinoids to accomplish much the same thing.

GameDay Ready integrates into live events starting at UFC 274 this weekend

  • In addition to serving as the title sponsor for this weekend’s Miami F1 Grand Prix, founding partners include Gainbridge, Hard Rock, JP Morgan, Red Bull and MindMaze, note SBJ’s Adam Stern and Bret McCormick. Sources said SFM went into the market asking for at least seven figures a year for these positions. Verizon also came on board this week.
  • Bowl games will no longer face restrictions on their title sponsors, a move that opens up several categories that were previously not allowed by the NCAA, reports SBJ’s Michael Smith.
  • Jess Smith, Angel City FC’s chief revenue officer, told my colleague Alex Silverman that she had yet to secure deals in three of the most important categories for major sporting properties – automotive, financial services and insurance – which she attributed to the club’s focus on building genuine partnerships.
  • The Capital One All-Star Oceanfront is a one-of-a-kind beach event to be presented by MLB’s new banking sponsor around the All-Star Game July 15-17 at the Santa Monica Pier & Beach with no admission charge, reports SBJ’s Erik Bacharach.
  • Data shows that 80 advertisers combined to spend $35.1 million on ABC, ESPN and NFL Network in the first round of the NFL Draft on Thursday, according to information from Progressive led the way, spending $1.73 million, followed closely by IBM with $1.72 million.

AMNY Health Marketing Hosts Webinar for Health Marketers Mon, 02 May 2022 21:36:00 +0000

The pandemic has upended just about every aspect of life as we know it, especially health care. Patient expectations, health office protocols and procedures have changed, and understaffing remains an issue, affecting all types of health care facilities – from large hospitals to private practices to seniors’ residences.

In response to the challenging environment facing healthcare marketers today, Advance Media New York will be hosting a marketing webinar focused on the healthcare niche from noon to 1 p.m. Thursday. June 16.

Facilitated by AMNY’s team of healthcare marketers, data managers and creative minds, this free one-hour session will explore topics such as:

  • Health Marketing Trends and Data in Upstate New York, including planned marketing spend, patient interest and more. AMNY will explore how this data helps inform critical healthcare marketing decisions, such as determining the media mix, understanding patient motivation, and establishing a range of services for your healthcare facility. .
  • Tell your brand story with compelling creatives. Get inspired to create your own creative message to tell your brand story, communicate patient benefits and attract new employees. AMNY will take a critical look at communication across different platforms, with a focus on creative video development, messaging and distribution tactics.
  • Diagnose and solve common healthcare marketing problems. Discover real-world applications of marketing strategies from AMNY’s healthcare marketing experts. Using real-world case studies, the AMNY team will showcase tactics that solve common marketing challenges, including how to attract and recruit top talent and how to acquire and retain new patients.

AMNY Healthcare Marketing panelists include: Julie Perkins, Director of Digital Strategy, Matt Sourwine, Head of Creative Services, Cathy Fischer, Head of Advertising Account, Taryn Tatarinowicz, Director of Training and Market Development, Robin Thompson , Head of Talent Development and Sarah Gambell, Executive Advertising Account.

To register, visit:

Severance’s technology has a marketing problem Sun, 01 May 2022 04:58:52 +0000

The Apple TV+ drama Breakup centers on Mark Scout, a grieving widower who undergoes a drastic procedure that separates his work memories from his personal memories. The result creates an alternate version of Mark called “Innie Mark”. Innie Mark never knows the life his other self, now known as “Outie Mark”, takes for granted. Or moon knight hints at five personalities, this show only focuses on two – and misses a ton of potential.

If the technology in Breakup was actually viable, people could use it for medical advances and treatments that Lumon doesn’t seem to have considered. The mega-corporation responsible for creating the “separation” procedure obviously has a hidden agenda, otherwise there wouldn’t be much of a show. But even so, their mainstream marketing strategy requires a PR overhaul before Season 2 begins.

RELATED: Loki’s Tom Hiddleston Stars in Apple TV+’s First Essex Serpent Trailer

Ben Stiller directs this look at office culture, more mind-blowing than the Doctor Strange 2 displayed and presented as a unique solution to achieving work-life balance. Memory splitting surgery could be a way to improve your personal and social relationships without the distraction of work. Volunteers who experience separation are portrayed as trying to escape the trauma in their outer life. After the death of his wife, Outie Mark decides to erase the pain of losing his wife for eight hours a day. Unable to return to his regular job in his troubled emotional state, the severance package allows him to continue earning a living while struggling with his loss. Outie Mark explains that Innie’s counterpart won’t have to suffer his pain without his memories, and that the only person he hurts by undergoing the procedure is himself.

Instead of presenting the volunteers with a moral dilemma, it would have been better to look into the religious overtones of Lumon Industries itself. Some employees like Ms. Cobel already treat it like a religion, so presenting neurological advancement as a “miracle” wouldn’t have been an overstatement. The Innie could be “new life” people can bring into the world since the “other you” is their own conscious self, marketed as “giving life without giving birth”.

RELATED: Mystery Men Star Ben Stiller Is Open to a Sequel

Another strategy could be to make the process more appealing if “Innie” needs to master a new language or skill. In the same way that skills download into your consciousness by The matrix (who almost played Nicolas Cage), Outies can reap the benefits of their Innie’s hard work without remembering the hours of study it took. Even though the Innies have no memory of their Outies’ lives, they retain all the skills and knowledge that the others have. When Innie Irving emerges into the outside world, he’s surprised at his ability to drive a car (a stick shift, no less) without ever having been inside it before. Therefore, it stands to reason that sharing or knowing goes both ways.

The Innie would replace his Outie for unwanted tasks such as strenuous exercise, learning a foreign language, or even recovering from surgery. This setup may also be less traumatic for the Innie, who might make mastering their skills their sole focus. The virgin doppelgänger might then be told that they will “go up” and join their Outie without such an actual reunion. This operating method is already mentioned in Breakup when Mark’s sister finds out how some women forego the pain of childbirth by swapping their Innie at the time of labor.

RELATED: Surgical precision required by Tramell Tillman’s severance package – and his mustache

Taking a more interior view of the process, the hidden personality is perhaps the purest version of their Outie when they first wake up. The Innie has the skills, functional knowledge, and personality of his Outie without any of the emotional baggage that comes from past trauma and pain. Despite what the evil corporation is secretly planning, they must convince more people to implant the separation chip for it to succeed.

If they framed the interaction for the Outie as being able to meet “the purest version of their soul”, being able to answer intimate questions or get to know each other without any prejudice would motivate more people in a kind of self-help. But these are just a few options that Lumon could choose to improve its brand in Breakupis the second season. The current setup of a literal “Hell on Earth” is not going to do them any favors.

To see how Lumon Industries completely messed up their media rollout, the entire first season of Severance is currently streaming on Apple TV+.

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The next generation of marketing platform turns to search and the sentiment behind search Thu, 28 Apr 2022 22:47:32 +0000

Consumer preferences are not simple measurements to be read from a surface analysis of current sentiment. If the trend is that “sugar is the new killer”, why are confectionery sales still so high and growing? Trends and preferences – and ultimately buying habits – aren’t dictated by a few simple logical choices, there to be easily unearthed.

Yet despite the apparent immediacy of cause and effect, one of marketing‘s greatest challenges is to show business stakeholders the effectiveness of its efforts and, furthermore, to provide quantifiable evidence of marketing effects in which is a fascinating and complex series of equations.

And even with up-to-the-minute data, a lot of “traditional” marketing data collection platforms miss out on the nuances expressed online around, for example, research data. In crowded markets, changing the sentiment of common search terms around a product is more important than increasing the number of related searches, for example.

Sometimes the overall share of search terms may not be changed by campaigns, but taken alone, metrics like this give decision makers the wrong idea of ​​each campaign’s effectiveness. Building the data models that show deeper market insights is time-consuming and complicated, and of course, that assumes marketers have both the time and the tools at hand to do so.

Yet there is a wealth of valuable data behind headline stats, and simple social listening platforms can rarely show anything deeper than product or brand mentions. During a long-term nuanced marketing strategy, this can be a problem.

Source: Sentiment Research and Analysis

The answer lies in analyzing search and sentiment patterns. For one thing, tracking search data can be incredibly powerful: literally, what do people want right now? But what about the sentiment inherently expressed by search terms? After all, there is a world of difference between “alternatives to [product]and “products like [product].” Although both are looking for the same thing, the sentiments behind each query are polar opposites.

Research data and its deeper analysis allow consumer brands to better understand the behaviors of customers and, more importantly, future customers. By staying on top of these types of information, brands can quickly pivot to fill niches as expressed by consumer sentiment in real time.

Conversely, the same data will show where existing marketing activities miss the mark (where there is little evidence of messages), strike the wrong tone (where reactions to messages are negative), or where there is enthusiasm (the message was on point).

There’s also a huge area that needs to be investigated by marketers who are on the ball: analyzing the sentiment around competitors’ products. In-depth knowledge of an entire market keeps a brand alive and in the minds of potential customers. This gradually improves a company’s results, and iterating on positively received messages increasingly increases business.

With data pulled from multiple sources and aggregated into highly directed dashboards, operations, marketing, and strategy formulation teams can see, react to, and even define consumer trends. Informational acumen engenders in a business the ability to be nimble, react to positive and negative sentiments, and stay ahead of consumer trendlines. These capabilities are simply not possible with the latest generation social listening platforms and are, in turn, a world away from manual sentiment analysis exercises like consumer surveys.

A little history lesson

Today, fewer people can claim to be market gurus – experts whose opinion on an industry can be considered “gospel truth”. Indeed, today things are simply changing too quickly and surface statistics never tell the whole truth. This means that there is little reason to completely trust so-called conventional wisdom. The recent history of disruptive companies – organizations that have transformed an entire industry (think Uber and Airbnb) – is one of the bold challenges to accepted wisdom. Yet while the success stories of disruptive companies are well known, many have bet on something revolutionary and lost. This is because their proposal, although different, was misguided.

But with a modern sentiment research and analysis platform, the guesswork element of the equation can be removed. Decisions (conventional or left-field) can be made on empirical data drawn from real-world sentiments, as expressed in what consumers are looking for right now. After all, Gallileo was proclaimed a visionary not because his theories were just guesses: he based his work on data he could see through his telescope.

The digital telescope

my telescope gives you over 20 proven data models that help you see search results and gauge sentiment in your industry. CPG companies and large retailers can create their own data toolkits and gain the necessary access to information that will help shape tomorrow’s trends. By basing operational decisions on real data and using the power of proactive marketing based on empirical facts, companies can improve their prospects.

To learn more about how My Telescope allows you to see not into the past, but to see today’s trends and better predict tomorrow’s markets, Try it today