Advertising

Advertising director Bob Bloom dies at 87

Robert H. Bloom, a force at the peak of the advertising industry, passed away on Saturday. He was 87 years old. Bloom first led consolidations from Dallas and then New York to create Publicis USA, which he developed as CEO until his retirement in 2002. Bloom took a business started …

Read More »

Pixalate advertising intelligence platform unveils its trust score

Pixalate, a global advertising intelligence and marketing compliance platform, today launched the world’s leading publisher confidence index, a holistic approach to measuring the quality and monthly rankings of mobile and connected TV applications ( CTV) of the world, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional …

Read More »

Travel advertising faces 20% higher fraud rates

DoubleVerify has released an industry report revealing the state of media quality in the travel and hospitality industry, and steps advertisers can take to ensure their digital investments are maximized. With the resumption of vacation and entertainment activities, the travel and hospitality industry is starting to increase its advertising spending. …

Read More »

Multi-Screen Advertising Market Size and Share 2021

The report, titled Multi-screen advertising market, is one of the most comprehensive and essential additions to Reports Globe’s market research archive. It provides detailed research and analysis on key aspects of the Multi-Screen Advertising market. The market analysts who authored this report have provided detailed information on key growth drivers, …

Read More »

Ad-funded streaming steals shows with prepaid TV

AT&T Inc.’s signature streaming service Warner Media HBO Max will be displayed on your smartphone with arranged photos taken in the Brooklyn Autonomous Region of New York, United States, on Thursday, May 28, 2020. Gabby Jones | Bloomberg | Getty Images This week, Fox ran a bogus drug ad called …

Read More »

Spotify faces patent infringement lawsuit over pop-up advertising

Spotify faces a patent infringement lawsuit from Guvera. Photo credit: Puria Berenji Australian music streaming platform Guvera has filed a strong patent infringement complaint against Spotify, which focuses on the platform’s contextual advertising functions. Guvera – which ceased to operate as a streaming service in 2017 – recently filed the …

Read More »

Social Advertising and Social Media Market Growth in 2021, Major Keyplaers Business Opportunities | Facebook, Linkedin, Google Edition, Twitter, Instagram, Snapchat – KSU

Request a sample download Request a discount Company Profile “Global Social Advertising & Social Media Market 2021”: Analysis and Forecast of Industry Size, Supply and Global Trends, 2021-2028 ”is an in-depth analysis of the market presenting the propelled situation in the market and charts which will guide its expansion in …

Read More »

FDIC Rule Proposal and Information Requests Target False Advertising, Use and Misuse of FDIC Name and Logo | Ballard Spahr LLP

The Federal Deposit Insurance Corporation (FDIC) recently issued a Notice of Proposed Regulatory Proposal (NPR) and Request for Information (RFI) regarding “False Advertising, Misrepresentation of Insured Status, and Misuse of Name or FDIC logo ”. Under this NPR, the title of 12 CFR Part 328, currently “Membership Announcement” would be …

Read More »

IAS Explains Checking Manga Style Ads | Publicity

Integral Ad Science has released a downloadable manga that explains the benefits of ad verification. The company said awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud and visibility is at an early stage in the Japanese market. The booklet in comic …

Read More »

Official launch of advertising paper in Munising

MUNISING, Mich. (WLUC) – Local business advertising is now within reach with the new Munising Trader. “We promote the rankings and advertisements of all businesses, large and small, here at Munising Trader,” said Jacqueline Ballou, Founder and CEO. “Everyone is welcome, all UP and Munising centers. We are a family …

Read More »

INTERACTIVE MOBIUS FOR POSTING ON NATIONAL TV IN BRAZIL

VANCOUVER, British Columbia, May 6, 2021 (GLOBE NEWSWIRE) – via InvestorWire – Mobius Interactive Ltd., an online esports gaming and entertainment company, today announced that it has signed an agreement to display its Mobius.Bet brand on television for all eight football qualifiers in Latin America, as part of its launch …

Read More »

Advertising for offers | Legal notices

L3229 PUBLICITY FOR OFFERS City of Smiths Station Smiths Station, Alabama Lee Road 296 Paving Improvements General Notice The City of Smiths Station (Owner) is requesting bids for the construction of the following project: Lee Road 296 Paving Improvements S2001.105 Bids for the construction of the project will be received …

Read More »

Ogilvy China appoints Melinda Po as advertising chair

Ogilvy China has appointed Melinda Po President of Ogilvy China Advertising Business. In his new role, Po will be responsible for leading Ogilvy’s advertising activities across China and will work with Chris Reitermann, CEO, Asia and Greater China, and office heads to strengthen Ogilvy’s leadership in strategy. brand and creative …

Read More »

Job opening – Apply now

The Spinal Column Newsweekly, West Oakland’s most respected and effective local media outlet, has an immediate opening for a part-time, commission-based advertising consultant. The main task is to sell The Spinal Column Newsweekly newspaper and Lakefront Lifestyle magazine and complementary digital products, including those currently advertised to competitors. The ideal …

Read More »

Zynga acquires mobile advertising company Chartboost

Zynga announced its acquisition of Chartboost in its earnings report. Zynga is the developer behind popular titles such as the Farmville series. With May in full swing, Zynga was among many companies to release its first quarter results this week. In addition to looking at its performance in the first …

Read More »

Facebook postpones meetings with advertisers over Trump ban decision

Facebook postponed scheduled meetings between advertisers and its policy team this week. The meetings were scheduled to discuss his supervisory board’s decision on Trump’s suspension. The Supervisory Board decided on Wednesday to confirm Facebook’s suspension of Trump in January. See more stories on the Insider business page. Facebook has postponed …

Read More »

Andi Foster joins newspaper staff as advertising consultant

Andi Foster is the newest member of The light and the champion team. She joins the newspaper staff as an advertising consultant with extensive experience in brand promotion and marketing, journalism and photography. She graduated Cum Laude from Stephen F. Austin State University where she received a Bachelor of Arts …

Read More »

Vice Media Group denounces ‘superficial’ use of gender, age and ethnicity in advertising, unveils new brand and new Google team on NewFronts

Vice Media Group targeted the “archaic” and “superficial” use of gender, age and ethnicity in advertising during a NewFronts virtual presentation to digital media buyers. The company also unveiled a new brand identity and announced a partnership with Google Web Stories and in-person events designed for the Covid-vaccinated landscape. Daisy …

Read More »