Advertising – Artwired Media http://artwiredmedia.com/ Wed, 18 May 2022 18:13:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://artwiredmedia.com/wp-content/uploads/2021/05/artwired-media-icon-150x150.png Advertising – Artwired Media http://artwiredmedia.com/ 32 32 5 Best Advertising Agencies in Henderson, NV https://artwiredmedia.com/5-best-advertising-agencies-in-henderson-nv/ Wed, 18 May 2022 18:13:01 +0000 https://artwiredmedia.com/5-best-advertising-agencies-in-henderson-nv/

Below is a list of major advertising agencies in Henderson, NV. To help you find the best Advertising Agencies located near you in Henderson, we have put together our own list based on this list of rating points.

Henderson’s Top Advertising Agencies:

The best rated Advertising Agencies in Henderson, NV are:

  • Kre8 Media Outdoor Advertising – an innovative outdoor advertising company that was created with passion to improve industry standards
  • Sage Digital Agency – the first full-service digital agency in Las Vegas
  • Ribelle Marketing – creates brilliantly designed results-based advertising
  • Aeon Announcements – believes in creating inspired solutions that uniquely suit each client they work with
  • Media Revenue Group – covers most aspects of the modern market

Kre8 Media Outdoor Advertising

Kre8 Media Outdoor AdvertisingKre8 Media Outdoor Advertising is a leading outdoor advertising company founded with the desire to raise industry standards. It is a passionate group of diligent, creative, loyal and professional individuals who have come together to provide customers with the most effective tools to promote their ideas. They dare to challenge convention and prioritize quality in everything we do. They have constantly invested in new technologies and talented employees to achieve great results as their clients’ advertising needs have evolved. They are much more than mobile billboards on the Las Vegas Strip.

Products:

Advertising company

LOCATION:

Address: 4300 W Tropicana Ave, Las Vegas, NV 89103
Phone: (702) 777 2111
Website: kre8outdooradvertising.com

COMMENTS:

“I needed some publicity to boost my business and help out a bit, so I looked around and heard from my friend that these guys had done some good for him, so I told him trusted and i went with kre8 and let me tell you they were so nice smart and personable not only that but they didn’t pressure me to make a deal where some places make me feel what a blow!! All in all ROCKSTAR COMPANY AND ROCKSTAR WORK” – Tony Quattan

Sage Digital Agency

Sage Digital AgencySage Digital Agency is Las Vegas’ leading full-service digital agency. Their group creates and designs online experiences. They customize performance-driven solutions to help their clients improve their online presence. They were founded on the concept that every modern organization needs a high-level specialist to lead digital marketing activities. Use Sage Digital as your web design agency to handle the hard work. You can always call them and talk about your specific goals and how they can help you, whether you’re a small start-up or an established business looking to expand your online presence.

Products:

Advertising company

LOCATION:

Address: 871 Coronado Center Dr Suite 200, Henderson, NV 89052
Telephone: (702) 268 9000
Website: sage.agency

COMMENTS:

“Alex from Sage Digital has been a blessing to me in helping me with my website! So friendly and professional – and going above and beyond the call of duty. Highly recommend!” –Nita Graves

Ribelle Marketing

Ribelle MarketingRibelle Marketing creates and implements a successful digital advertising strategy for you. You want high-quality leads, but you don’t know where to start. They create fantastically designed results-based ads that drive more sales through sales funnels and PPC campaigns so you can focus on growing your business. Allow them to share your vision and help you achieve your goals. For you, they create and design a complete advertising campaign on social networks. They design the ad, create the images/videos, write all the content, and target the ads.

Products:

Advertising company

LOCATION:

Address: 112 Montalban Ct, Henderson, NV 89012
Telephone: (702) 358 0205
Website: ribelle.marketing

COMMENTS:

“This has been the best decision I have made to help with my marketing that I have experienced in many years! Challenge Vince and his TEAM the opportunity to show you a NEW way and benefits to your business entering the NEW YEAR!!!” –Ross Emery

Aeon Announcements

Aeon AnnouncementsAeon Announcements was founded on the ambition to provide brands with the high-quality creative services they need to stay ahead of the competition. They believe in developing innovative solutions tailored to the specific needs of each client. Since 2010, they have been developing and promoting the company’s brands, and their creative team has the essential talents and experience to help your business succeed. Their strategy is to create custom integrated solutions that specify the right message at the right time to help your business engage with the right audience.

Products:

Advertising company

LOCATION:

Address: 1489 W Warm Springs Rd Suite 110, Henderson, NV 89014
Phone: (844) 637 3443
Website: aeonads.co

COMMENTS:

“Without a doubt, the best marketing service I have used. Eli went above and beyond, and that showed when we had trouble verifying our listings on Google. He was constantly on the phone to make sure everything was approved. And once the ads ran, it kept track of them and adjusted the content to maximize our efforts. A+” – Gabriela Kova

Media Revenue Group

Media Revenue GroupMedia Revenue Group is a group of marketers and business strategists fascinated by growth. Their passion is creating sophisticated branding and marketing initiatives that sell. Ideas come and go, but execution determines whether an idea succeeds or fails, and we’re ready to fill any gaps in your marketing team’s ability to realize your vision. Most facets of today’s marketing are covered by our team. They have an expert ready to deploy in all the methods you need, from strategy formulation and public relations to website design, branding and advertising.

Products:

Advertising company

LOCATION:

Address: 5530 S Arville St Suite K, Las Vegas, NV 89118
Telephone: (833) 202 1300
Website: www.revenumediagroup.com

COMMENTS:

“We love RMG. They gave us a team of very professional ladies to help us whenever we needed them, and they did a great job of getting our name out there. I don’t know what we would do without them! –Deanna Berg

]]>
Highest number of advertisers and brands in week 7 of IPL 15 https://artwiredmedia.com/highest-number-of-advertisers-and-brands-in-week-7-of-ipl-15/ Tue, 17 May 2022 02:31:33 +0000 https://artwiredmedia.com/highest-number-of-advertisers-and-brands-in-week-7-of-ipl-15/

Average ad volume per channel increased by 6% from the previous season in the first 57 games of IPL 15, according to data published in TAM’s ad report. The number of advertisers and brands was highest in week seven of IPL 15.

While the number of categories in the seventh week increased by 9%, the number of advertisers also increased by 11%. The number of brands jumped 16%.

In the first 57 games, the top five list included four e-commerce categories, including games, e-wallets, education and online shopping, with a 32% share of ad volumes in IPL 15. According to the report, four of the top five categories were common between IPL 14 and 15 in 57 matches. Additionally, the top five categories together accounted for nearly 40% of ad volumes in IPL 15 compared to the previous season, when it stood at 36%.

Meanwhile, Sporta Technologies, Think & Learn and KP Pan Foods were the three joint advertisers among the top five advertisers in both seasons. The top five advertisers contributed a 24% share of advertising volumes, with Tata Digital and Vini Products being among the top five advertisers.

Century Ply was the top exclusive brand on Hindi + English sports channels, while Asian Paints Apex Ultima Protek topped the exclusive brands on regional sports channels. On Hindi + English sports channels, Jaquar Bath+light, Panasonic Smart Ac, Google Search Engine and Paisabazaar.com were among the top five brands. On regional sports channels, 7 UP, Havells Super Speed ​​400, Realman Deodorant and Postpe were among the top five.

Meanwhile, brands like Tata Neu, Cred, Meesho and Kamla Pasand Silver Coated Elaichi were among the top joint brands, both on Hindi + English and regional channels. Dream11 was at the top of the mainstream brands.

Additionally, a total of 146 brands were announced on regional and Hindi + English sports channels across the 57 matches of IPL 15.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

For more updates, be social connected with us on
Instagram, LinkedIn, TwitterFacebook & Youtube

]]>
UnityPoint Wins Nine National Healthcare Advertising Awards https://artwiredmedia.com/unitypoint-wins-nine-national-healthcare-advertising-awards/ Sat, 14 May 2022 17:01:44 +0000 https://artwiredmedia.com/unitypoint-wins-nine-national-healthcare-advertising-awards/

WEST DES MOINES, Iowa– UnityPoint Health won nine National Health Advertising Awards in 2021 for a talk show version of its award-winning Children’s Ambassador video series and talent recruitment marketing campaign.

UnityPoint Health, an integrated health system, with a footprint in Iowa, western Illinois and southern Wisconsin, won four gold, two silver, one bronze and two awards from Merit at the 39th Annual Healthcare Advertising Awards. The contest is the nation’s largest healthcare advertising rewards program and had more than 4,400 entries in 2021.

Five awards recognized UnityPoint Health’s “Not So Late Show with Austin” marketing campaign, a short streaming talk show series featuring UnityPoint Health Brand Ambassador Austin, a young boy introduced by the system in September 2020. Two other videos featuring Austin were also chosen awards in 2021, a video message asking consumers to show kindness to healthcare workers and a holiday video highlighting the spread of the joy to all. This is the second year in a row that UnityPoint Health’s Children’s Ambassador Video Series has won national recognition.

UnityPoint Health also won a Gold Award and an Award of Merit for its Talent Recruitment Video and its 2021 Day in the Life online ad, respectively.

“We are extremely honored to receive these accolades,” said Mallary McKinney, director of marketing and communications for UnityPoint Health, “Healthcare organizations have played an important role over the past two years in providing information for helping our communities stay safe and healthy. We are proud that our messages have been memorable and impactful for our patients and the individuals in the communities we serve.

A full list of all 2021 winners can be found here. Below is a complete list of UnityPoint Health award-winning entries.

UnityPoint Health Healthcare Advertising Rewards:

• Gold: UnityPoint Health The Not So Late Show with Austin microsite (Category – On-Demand Streaming Content)
• Gold: UnityPoint Health The Not So Late Show with Austin (Category – Social Media Content)
• Gold: UnityPoint Health The Not So Late Show with Austin – Dr. Boonstra Episode (Category – Special Video Over 2 Minutes)
• Gold: UnityPoint Health Day in the Life – Join Our Team (Category – Electronic Advertising)
• Silver: UnityPoint Health Be Kind with Austin (category – Special Video under 2 minutes)
• Silver: UnityPoint Health The Not So Late Show with Austin – Where to Go for Care (Category – COVID Response Material)
• Bronze: UnityPoint Health The Not So Late Show with Austin (Category – Total Digital Marketing Program)
• Merit: UnityPoint Health You Matter Vacation Spot (Category – Single TV Commercial)
• Merit: UnityPoint Health Day in the Life – Join Our Team (Category – Online Display Ad)
UnityPoint Health has partnered with Trilix, a full-service marketing agency based in Des Moines, Iowa, to create and execute their award-winning advertising and marketing campaigns in 2021.

NOTIFICATION:
This content was provided via press release or other notification systems to Discover Muscatine. It is republished as a resource for the Muscatine community and has not been reviewed or edited by our staff. Any questions regarding this content should be directed to the contributor.

]]>
Outdoor Advertising Market Size Revenue to Exceed US$55,978.84 by 2030: BCE Inc Bell Media, Clear Channel Outdoor Holdings, Inc., EPAMEDIA – European Poster and Outdoor Media GmbH https://artwiredmedia.com/outdoor-advertising-market-size-revenue-to-exceed-us55978-84-by-2030-bce-inc-bell-media-clear-channel-outdoor-holdings-inc-epamedia-european-poster-and-outdoor-media-gmbh/ Tue, 10 May 2022 11:02:23 +0000 https://artwiredmedia.com/outdoor-advertising-market-size-revenue-to-exceed-us55978-84-by-2030-bce-inc-bell-media-clear-channel-outdoor-holdings-inc-epamedia-european-poster-and-outdoor-media-gmbh/

The global Outdoor Advertising Market was valued at USD 38,067.2 Million in 2022 and is projected to reach USD 55,978.84 Million, growing at a CAGR of 4.4% during the forecast period.

the Global outdoor advertising market The report studies an in-depth assessment of market growth forecasts and restraints. Strategies range from new product launches, expansions, agreements, joint ventures, partnerships to acquisitions. This report includes in-depth knowledge and information on market definition, classifications, applications and engagements and also explains market drivers and restraints which are derived from SWOT analysis. The global market analysis report helps a lot for the business and gives solutions to the toughest business questions. The research and analysis were carried out in a single step or in a combination of several steps depending on the needs of the company and the client.

Key players operating in the global outdoor advertising market include: BCE Inc Bell Media, Clear Channel Outdoor Holdings, Inc., EPAMEDIA – European Poster and Outdoor Media GmbH, JCDecaux, Lamar Advertising Company, OUTFRONT Media Inc., Stroer SE & Co. KGaA,

Request a sample PDF copy of this report from: https://www.absolutemarketsinsights.com/request_sample.php?id=377

The Outdoor Advertising market study follows a combination of in-depth research and structured methodology. These methods probe the market from different angles to find suitable analyses. However, on a general scale, data is gathered from a variety of trusted sources such as vendor listing, product and research papers, manufacturer processes, and many more. Every market research is given the exact same careful shadow that makes it valuable reading.

The Outdoor Advertising market report categorized the market into segments comprising product type and application. Each segment is assessed based on its share and growth rate. In addition, analysts have studied potential regions that could prove valuable for manufacturers in the years to come. The regional analysis includes reliable forecasts of value and volume, helping market players to gain in-depth knowledge about the entire industry. In addition, the Outdoor Advertising market study revolves around the development of regional trends, preferred marketing channels, long-term stability and environmental analysis. It also contains product capabilities, price, earnings status, demand, production and market growth and a trajectory of future forecasts.

If you have any questions/requests, ask our expert: https://www.absolutemarketsinsights.com/enquiry_before_buying.php?id=377

Impact of COVID-19:

This study presents insights into COVID-19 in consumer behavior and changing demand, buying habits, supply chain reorganization, market force dynamics, and substantial involvement of the government. The new research provides insights, analysis, estimates and forecasts considering the effect of COVID-19 on the markets.

Reasons to buy the report:

  • The study details the outdoor advertising market with a detailed market breakdown in terms of volume, size and value across all sectors.
  • A comprehensive breakdown of the outdoor advertising market supported by graphs, pie charts and figures aids in understanding.
  • A projected forecast of the Outdoor Advertising market is expected to be extracted from real-time data points which are a compilation from 2016 to present.

Global Outdoor Advertising Market Segmentation:

By type

  • Signposts
  • Transit displays
  • Taxis
  • The buses
  • Others (metro, train, etc.)
  • Urban furniture
  • Bus shelters/Shops
  • Kiosks
  • Others (wall space, gas pumps, etc.)
  • Others (Jumbotrons, etc.)

By end users

  • Retail
  • Health care
  • Real estate
  • Banking, Financial Services and Insurance
  • Others (hospitality, e-commerce, etc.)

By region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

For more information, click on: https://www.absolutemarketsinsights.com/reports/Global-Outdoor-Advertising-Market-2019-2027-377

Contact us:

Company: Absolute Markets Insights

Email ID: [email protected]

Phone: IN +91-740-024-2424, US +1-510-420-1213

Contact Name: Shreyas Tanna

Website: https://www.absolutemarketsinsights.com

]]>
US announces sanctions against Kremlin-controlled media companies and bans Russia from using certain US consulting services https://artwiredmedia.com/us-announces-sanctions-against-kremlin-controlled-media-companies-and-bans-russia-from-using-certain-us-consulting-services/ Sun, 08 May 2022 18:16:00 +0000 https://artwiredmedia.com/us-announces-sanctions-against-kremlin-controlled-media-companies-and-bans-russia-from-using-certain-us-consulting-services/ President Joe Biden and G-7 leaders met virtually with Ukrainian President Volodymyr Zelensky on Sunday to discuss new steps the United States and its allies are taking to punish Russia for its unprovoked invasion of Ukraine. The announcement also included new export controls against Russia’s industrial sector and about 2,600 visa restrictions for Russian and Belarusian officials, as well as the first sanctions against the leaders of Gazprombank, the institution by which most of of Europe buys Russian gas.

“Preventing Russia from accessing valuable U.S. professional services increases pressure on the Kremlin and cuts off its ability to evade sanctions imposed by the United States and our partners,” U.S. Treasury Secretary Janet Yellen said in a statement. a statement. “We also target Putin’s ability to generate revenue that enables his aggression, as well as the entities and their leaders that support his destructive actions.”

“This is already a failure for Putin, and we will continue to honor the courageous struggles of the Ukrainian people and listen to President Zelensky and recommit ourselves to staying the course,” the senior administration official told reporters beforehand. the president’s speech. Sunday meeting with G-7 leaders and Zelensky.

The official added that the appeal would also highlight how Russian President Vladimir Putin “disgraces” the sacrifices made by Soviet Russian citizens, millions of whom sacrificed their lives to defeat fascism during World War II.

“Putin dishonors these sacrifices by spreading his lies, his misinformation about the barbarism he is committing in Ukraine… This is truly a chance to speak the truth and demonstrate our continued unity,” the official said of the announcement. ‘call.

“Taken together, today’s actions are a continuation of Russia’s systematic and methodical withdrawal from the global financial and economic system. And the message is that there will be no safe haven for the Russian economy if Putin’s invasion continues,” the official told reporters.

The three television networks sanctioned by the United States are Channel One Russia, Television Station Russia-1 and NTV Broadcasting Company. Together, they received more than $300 million in advertising revenue from Western countries last year, according to the official.

“We’re not going to get involved in helping them spread the lies and deceptions you hear every day from Putin,” the official said.

The new visa restrictions apply to “2,596 members of the Russian Federation military and 13 Belarusian military officials,” the US State Department said in a statement. The department said the individuals were being targeted because they “are suspected of having been involved in human rights violations, violations of international humanitarian law or public corruption in Ukraine, including in the self -called ‘Donetsk People’s Republic’ or ‘Luhansk People’s Republic’.'”

Notably, US legal services were not included in Sunday’s ban. The United States, according to the official, has decided to continue to allow the search for “due process”, but added that the government will continue to reassess this “every day” and is waiting to see what happens. will pass after the initial banning of the Services. . The official noted that the UK has not instituted such a ban either.

The official was also careful to note that the sanctions against the leaders of Gazprombank are just that: actions against the leaders of the important financial institution and not a total sanction against the bank itself, with which the Europeans must make do. business to continue buying Russian gas.

“It’s not a complete block. We’re not freezing Gazprombank’s assets or prohibiting any transactions with Gazprombank. What we’re pointing out is that Gazprombank is not a safe haven. And so we’re sanctioning some of the most senior corporate executives, these are the people who sit at the top of the organization, to create a chilling effect,” the official said.

The decision to restrict exports of industrial products to Russia is aimed at hampering the Kremlin’s industrial capacity and warfare capability, in much the same way as Western restrictions on microchips limit Russia’s ability to manufacture guided missiles. accuracy, the official said.

In addition to banning the export of Russian industrial services, the United States also sanctioned Promtekhnologiya LLC, which manufactures weapons, including rifles used by Russian forces in Ukraine. The Nuclear Regulatory Commission will also no longer authorize the export of uranium, plutonium or other nuclear-related products.

G7 leaders said in a statement on Sunday that they had pledged to “step up” short-term financial assistance to Ukraine in the coming weeks, as well as to continue to develop options for reconstruction long term of the country.

“In the coming weeks, we will step up our collective short-term financial support to help Ukraine fill funding gaps and provide basic services to its people, while developing options – together with the Ukrainian authorities. and international financial institutions – to support long-term recovery and reconstruction,” the statement said.

Meanwhile, Ukrainian Foreign Minister Dmytro Kuleba met with US Secretary of State Antony Blinken on Sunday to discuss new sanctions against Russia and the impact of the war in Ukraine on global food security.

Kuleba said in a Tweeter that the United States is preparing “strong new sanctions” against Russia, adding that the two diplomats “discussed ways to unblock Ukraine’s food exports and ways to enable global food security.”

This story has been updated with additional information.

CORRECTION: An earlier version of this story misstated the amount of advertising revenue received by three Russian TV stations from Western countries last year, as cited by a senior Biden administration official. It was $300 million.

CNN’s Devan Cole and Anastasia Graham Yooll contributed to this report.

]]>
Why your marketing strategy should be about conversations, not interruptions https://artwiredmedia.com/why-your-marketing-strategy-should-be-about-conversations-not-interruptions/ Fri, 06 May 2022 18:59:37 +0000 https://artwiredmedia.com/why-your-marketing-strategy-should-be-about-conversations-not-interruptions/

Advertising is not dead. But the way brands think about advertising needs to change. With ratings, reviews, blogs, videos, social media posts, and billions of other content delivered instantly to the supercomputers in our pockets, brands have become completely transparent. Their image is no longer controlled by targeted and clever advertisements, but by behavior.

In my new book, Exponential, I examine how brands can grow dramatically by redefining the role of advertising. I explain how some of the world’s most iconic brands have built armies of evangelists using data, creativity and technology to deliver empowerment rather than superficial, disruptive messages. Here are some of the best parts of the book:

Focus on empowerment rather than interruptions

Big brands are now focusing on empowerment rather than interruptions. I’m amazed at how many people in my industry act like people are still sitting patiently through TV commercials, admiring flashy banner ads on their laptops or watching intently as a YouTube pre-roll delays the video that they really want to see. This kind of institutional madness in corporate America is based on faith in a model of reach and frequency, which the advertising industry has spent decades perfecting. It’s a numbers game where the score is calculated based on how many people you can reach and how often you can interrupt them with a brand message.

But today’s most successful brands understand that for advertising to be useful, it must create an exchange of value: brands provide customers with meaningful content and experiences, and customers respond by donating their time, data , attention and recommendations. Educational content is one way to do this – to empower potential consumers instead of interrupting them. Orvis, for example, empowers its audience to educate themselves by creating content that teaches people how to fly fish. Fender does it with a platform that teaches people how to play guitar. Cabot does this by sharing recipes and nutritional tips.

When brands create content that improves people’s lives, they can stop worrying about how many people watch their 30-second ads. With educational immersive content, brands can get fans to invest 30 minutes or even 30 hours.

Make advertising personal

Historically, great brands could be built with one big, smart ad campaign. It no longer works. Today, customers spend an average of 13 hours researching a car purchase. An aggressive car manufacturer ad campaign will only result in about 12 exposures, or about 6 minutes of engagement. This still leaves 12 hours and 54 minutes for the client to do their own research.

Rather than spending heavily on traditional advertising to drive awareness at the start of the journey and promotions towards the end, brands should use digital tools like sequential messaging, custom audiences, and content retargeting to personalize ads.

One of the most important things we can do is empower people to effectively invest their hard-earned money and time in the exact products that meet their needs. While it may not win creative awards, functional content that clearly communicates product features and functionality removes barriers to purchase and drives momentum throughout the purchase journey. It’s one of the reasons Warby Parker has become a billion dollar brand. Time and again, they leverage empowerment by investing in content and technology to make shopping easier on their website, apps, and in-store.

Prioritize execution over uniqueness

Today, more than 500,000 brands across the world are competing for consumers’ time, attention and money. With just a few clicks, a kid with a bright idea can find a manufacturing plant in Vietnam, a programmer in Israel, or a logo maker in Brazil. Almost instantly, a new brand was born. Due to this proliferation of new professions, brands have almost no white space to forge a unique identity. The concept of differentiation is replaced by that of authenticity and execution.

Successful brands do not offer fundamentally different products; they create value with authenticity. Patagonia has peers in the market with similar offerings. But when it invests heavily in clothing recycling and immersive content about sustainable practices, it’s not just about giving the appearance of a green business, but about educating people and giving them tools. to make the difference.

Brands can no longer just say they are great; they must be large and show how they are in detail.

Take away

Brands that empower their customers create fans who actively evangelize for them through word of mouth marketing. This leads to exponential growth as happy customers share positive feedback about a brand with multiple other people – and we believe our friends more than banner ads and repetitive advertisements. The only way to create these evangelists is to rethink the role of advertising. It’s time for brands to break their addiction to interruptions and create engaging content for the entire consumer journey.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

]]>
CT to get $1.2 million for customers tricked by TurboTax ad https://artwiredmedia.com/ct-to-get-1-2-million-for-customers-tricked-by-turbotax-ad/ Wed, 04 May 2022 15:00:00 +0000 https://artwiredmedia.com/ct-to-get-1-2-million-for-customers-tricked-by-turbotax-ad/

HARTFORD, Conn. (WFSB) – Connecticut will receive $1.2 million in restitution from Intuit Corporation for misleading TurboTax customers.

Connecticut Attorney General William Tong said Wednesday that 40,841 Connecticut consumers were deceived into paying for tax services advertised as free.

Following a multi-state agreement, Intuit will pay $141 million in compensation to millions of consumers across the country. In addition, Tong said Intuit should suspend TurboTax’s “free, free, free” ad campaign that lured customers with promises of free tax preparation services, only to get them to pay for the services.

All 50 states and the District of Columbia have signed the agreement.

“TurboTax marketed its services as ‘free, free, free’, but what they really meant was ‘fee, fee, fee.’ Over 40,000 Connecticut consumers have been tricked into paying for these services. Our agreement requires TurboTax to refund $141 million in refunds nationwide, including $1.2 million to Connecticut consumers. Affected consumers will automatically receive a notice and check out in the mail for $29.64,” Tong said.

An investigation into Intuit began after ProPublica reported that the company was using deceptive digital tactics to steer low-income consumers toward its commercial products and away from free federally-backed tax services.

Intuit offered two free versions of TurboTax. One was his participation in the IRS Free File program, a public-private partnership with the Internal Revenue Service that allows taxpayers earning around $34,000 and members of the military to file their taxes for free. In exchange for participating in the program, the IRS agreed not to compete with Intuit and other tax preparation companies by providing its own electronic tax preparation and filing services to US taxpayers.

Intuit also offered a commercial product called “TurboTax Free Edition”, which was only free to taxpayers with “simple returns” as defined by Intuit. Over the past few years, Tong said, TurboTax has aggressively marketed this “freemium” product, including through ad campaigns where “free” was the main or sometimes the only selling point. However, the TurboTax “freemium” product was only free to about one-third of US taxpayers. In contrast, the TurboTax Free File product was free for 70% of taxpayers.

Tong said the multistate investigation found Intuit engaged in several deceptive and unfair business practices that limited consumer participation in the IRS Free File program. The company has used confusingly similar names for its IRS Free File product and its commercial “freemium” product. Intuit bid on paid search ads to direct consumers searching for the IRS Free File product to the “freemium” TurboTax product. Intuit also deliberately blocked its IRS Free File homepage from search engine results during the 2019 tax filing season, preventing eligible taxpayers from filing their taxes for free. Additionally, TurboTax’s website included a “Products and Pricing” page that stated it would “recommend the right tax solution,” but never displayed or recommended the IRS Free File program, even when consumers weren’t. not eligible for the “freemium” product.

Intuit will pay $141 million in restitution, of which about $2.5 million will be used for administrative costs, Tong said.

The Attorney General also said that under the agreement, Intuit will provide restitution to millions of consumers who started using the free edition of TurboTax for the 2016 to 2018 tax years and were told that they had to pay to file even though they were eligible to file for free using the version of TurboTax offered under the IRS Free File program. Consumers are expected to receive a direct payment of approximately $30 for each year they were tricked into paying for deposit services. Affected consumers will automatically receive notices and a check in the mail.

Intuit also agreed to reform its business practices, including:

  • Refrain from making false statements in promoting or offering online tax preparation products;
  • Improve disclosures in its advertising and marketing of free products;
  • Design its products to better inform users whether they will be able to declare their taxes for free; and
  • Refrain from requiring consumers to start their tax filing over again if they switch from one of Intuit’s paid products to use a free product instead.

Intuit withdrew from the IRS Free File program in July 2021.

New York and Tennessee led the multistate investigation with support from attorneys general from Florida, Illinois, New Jersey, North Carolina, Pennsylvania, Texas and Washington. All 50 states and the District of Columbia have signed on to this agreement. The States would like to thank the Federal Trade Commission for its assistance in the investigation.

]]>
Samsung apologizes after running ad that caused backlash | Advertisement https://artwiredmedia.com/samsung-apologizes-after-running-ad-that-caused-backlash-advertisement/ Mon, 02 May 2022 14:52:53 +0000 https://artwiredmedia.com/samsung-apologizes-after-running-ad-that-caused-backlash-advertisement/

Samsung has apologized after its recent ad campaign for its Galaxy fitness watch, which shows a woman going for a run at 2 a.m., was heavily criticized on social media.

The campaign was created by Ogilvy New York and features a woman jogging alone through the streets at night while wearing headphones.

Women’s rights groups have pointed out that Ashling Murphy, 23, was killed during a January run in Tullamore, Ireland.

Jamie Klingler, co-founder of women’s safety group Reclaim These Streets, tweeted about the announcement saying it was “deaf”, adding: “I wish I could run any time of day or night. fearless night, but that is not the reality of my experience.”

Women’s running Editor-in-chief Esther Newman said in a statement that the campaign shows “how big brands, advertisers and the media think of us. [women] running – that we are empowered and in control of”.

She continued, “And because that’s what they think, that’s what they post, and then it becomes a belief that’s saturated in the national consciousness. It doesn’t show heckling, bullying, abuse, violence, murders.

A Samsung spokesperson said: “​The ‘Night owls’ campaign was designed with a positive message in mind: to celebrate individuality and the freedom to exercise around the clock.

“We never intended to be insensitive to ongoing conversations about women’s safety. As a global company with a diverse workforce, we apologize for how this may have been received.”

Campaign has contacted Ogilvy for comment.

]]>
David Droga has changed advertising. Now he wants to kill him. https://artwiredmedia.com/david-droga-has-changed-advertising-now-he-wants-to-kill-him/ Sat, 30 Apr 2022 11:00:40 +0000 https://artwiredmedia.com/david-droga-has-changed-advertising-now-he-wants-to-kill-him/

It all started with a bang. Or, more accurately, a beacon. In April 2006, a video was posted anonymously on about 20 websites. It was apparently a couple of graffiti artists jumping a fence on Andrews Air Force Base to tag Air Force One, and it immediately burst into flames. It began circulating online, in forums and via email, garnering over 23 million views in 24 hours. This was before Twitter, before Instagram, and Facebook wasn’t even open to the general public. YouTube was barely a year old. Such attention, so quickly, was a monumental feat. Then came the national and international news reports, and the fact that the Pentagon was forced to deny that it ever happened.

When ad agency Droga5 created Marc Ecko’s “Still Free,” it set a precedent for the next decade and more for how brands could try to tap into culture and create it. Not by paying millions for a Super Bowl commercial, but by using creative entertainment to manipulate and take advantage of the media ecosystem. Do you know how much Ecko and Droga5 spent on TV advertising? Zero.

It was the first major work of the eponymous agency of David Droga, founded the same year. Droga had risen through the ranks of the advertising industry before laying down his own shingle, but the work he would direct and oversee from his own agency would, in many ways, set the standard for creative quality and impact of advertising work for years to come, as evidenced by its multiple distinctions as Agency of the Decade. Today, as CEO of Accenture Interactive, the consulting giant that acquired his agency in 2019, Droga is once again aiming to chart a new course, to shed the constraints inherent in the traditional role of an ad agency. and to set a new standard for how creative thinking can transform businesses, far beyond anything resembling advertising.

On Wednesday, Accenture Interactive announced that it is renaming Accenture Song and, in doing so, consolidating more than 40 marketing, communications and consulting companies under one name and P&L. It’s a move designed to streamline the company’s outward branding to current and potential customers, but also the workflow within the company, to reduce the competition inherent in separate entities all trying to eat the same cake.

Rebranding of advertising agencies is not new, nor is the consolidation of acquired assets. Each ad portfolio company followed its own version of this process. Over the past two years, WPP combined J. Walter Thompson and Wunderman to create Wunderman Thompson, while Y&R and VML merged into VMLY&R, and Gray and AKQA also became one company called AKQA Group. WPP CEO Mark Read told me last year that it was all an effort to simplify what had become a complex network of corporate brands. “Our organization was getting in the way of giving customers insights that could reach all channels,” Read said.

“It’s more than just a costume change,” says Droga, who was named CEO of Accenture Interactive (now Song) in 2021. “Now we can really be honest, when we go to a client, that we’re bringing these unified solutions. We’re now more in sync with each other, working together on solutions, even P&L, so there’s no competing forces getting in the way. I think that’s the only way to intervene and respond to customer needs.

It is in this last piece that Droga’s intentions and ambitions reside. For him, it’s no longer just about trying to come up with the best advertising idea for customers, whether it comes from Droga5, or the creative shops formerly known as Rothco in Ireland, or Fjord in Scandinavia. Instead, it’s about ensuring that Accenture Song can effectively combine its strengths with those of the rest of Accenture’s capabilities.

Over the past few years, Accenture has built a tremendous creative advertising business. Adage reports that Accenture Interactive’s 2021 U.S. revenue increased 27% to $5.9 billion, double the U.S. growth rate for all agencies in the report. Meanwhile, its global revenue in 2021 grew 17% to $12.5 billion, making it the world’s fourth-largest agency company behind WPP, Omnicom Group and Publicis Groupe.

After a few years of leading marketers spreading their advertising and marketing bets across a wide slate of agency partners, some industry watchers are seeing a backlash, at least among the biggest brands. According to Forrester analyst Jay Pattisall, seven major agency valuations in 2021 (including Coca-Cola, Facebook, Mercedes, Philips and Walmart) – worth more than $7 billion – were assigned to teams integrated and centralized global marketing. “End-to-end marketing services tailored to marketing solutions are now fundamental for global marketers to navigate a volatile, pandemic-weary marketplace,” Pattisall wrote. Droga says he doesn’t see traditional advertising companies as competition, but they absolutely are. I think he says that because his vision of where he wants Song to go is not reflected in this competition.

“Every customer now faces different headwinds, from what customers want, to their expectations, to understanding and navigating the metaverse, to the responsibilities that come with sustainability,” Droga tells me. “This is one conversation that we are sure to have, because we have the expertise. That doesn’t stop us from doing some really creative, impactful, amazing stuff in content and design, which is still part of who we are. It does not begin and end there.

When I ask him what he means by that, Droga points to a digital redesign assignment for Japanese bank Minna that ended up transforming it into that country’s first digital-only banking platform. Or Signet, the world’s largest diamond jewelry retailer (under brands like Kay Jewelers and Zales), which had to temporarily close more than 3,000 stores at the start of the COVID-19 shutdowns. In response, Accenture Interactive (now Song) helped the brand create an e-commerce platform that included virtual sales support, order tracking and flexible payment options. As a result, Signet saw sales increase 30% in fiscal 2022 compared to 2020, including an 85% increase in online sales. “Instead of trying to solve this problem with advertising or marketing, we built digital platforms to reinvent their e-commerce business,” says Droga. “If you tell us what the problem is, we have so many tools to solve it.”

https://www.youtube.com/watch?v=sahgHPHUVbI

Connecting high-level creative work with consulting and business transformation has been a rainbow that many have reached over the past decade. Consulting firms such as Accenture and Deloitte have taken more interest in advertising, advertising agency R/GA has launched a consulting practice, and startups like Proto and Wolfgang LA are chasing it all from a new slate. . Even private equity giant Blackstone tapped former Droga5 chief strategy officer Jonny Bauer last year to use a creative strategy to help its 250 portfolio companies, including Oatly, Spanx and Bumble. What makes Accenture Song such an intriguing case, however, is the scale of the web it is able to work with, thanks to its parent company partners and the CEO who steers the ship. No comparable sized holding company or competitor is run with this level of creative business pedigree.

“The issues that customers face, there’s nothing I can do in my previous experience that would fix that issue now,” says Droga. “I try to take creativity, which is about ambition and understanding, and spread it to more places.”

]]>
Media.net and NewsGuard team up to help brands advertise https://artwiredmedia.com/media-net-and-newsguard-team-up-to-help-brands-advertise/ Thu, 28 Apr 2022 15:20:38 +0000 https://artwiredmedia.com/media-net-and-newsguard-team-up-to-help-brands-advertise/

NEW YORK, April 28, 2022 (GLOBE NEWSWIRE) — Media.neta leading contextual advertising technology company, today announced a partnership with NewsGuard, an organization that assesses the credibility and transparency of news sources, to help brands advertise responsibly on high-quality news, while avoiding the brand safety risks of misinformation and misinformation. Media.net’s close partnerships with agencies and major holding companies will benefit from this additional layer of security for thousands of advertisers on the platform.

NewsGuard works with advertisers, agencies, and ad technology companies to help protect brands from ad placements on sites with false stories and instead direct their ads to trusted news sites. Through this partnership, Media.net will have access to NewsGuard’s detailed trust ratings for thousands of news and information sources, which are produced by a team of skilled journalists using nine apolitical databases journalistic criteria which assess the credibility and transparency of the practices of each site.

Ratings are continually updated to account for new and changing subject areas, changes in ownership or editorial practices, and other factors that affect the credibility and brand safety of news sites. By applying NewsGuard rankings as an additional factor in enforcing its strict platform policies related to news and information inventory, Media.net will ensure that its advertisers will continue to have access to news inventory. high quality and will further mitigate the ongoing brand safety risk from misinformation and misinformation. sources.

“We pride ourselves on delivering high-performing, high-quality inventory to our advertisers, and we’re excited to reinforce that commitment to quality journalism,” said Karan Dalal, SVP, Business Development and Operations at Media.net. . . “Through this new partnership with NewsGuard, Media.net advertisers can be assured that our news inventory is subjected to an extra level of scrutiny and checked for credibility and risk of misinformation by subject matter experts using clear and transparent criteria.

NewsGuard co-CEO Steven Brill praised Media.net for its proactive approach to resolving the issue. “Over the past few years, we have seen the dramatic impact of misinformation on real-world events and the power of quality journalism to keep the public informed,” Brill said. “At NewsGuard, we salute Media.net’s ongoing dedication to protecting its advertisers from these risks, while providing high-quality news inventory to clients who wish to invest in legitimate journalism advertising, thereby helping to fund information we all need.

News and information advertising has become more complex for brands in recent years due to the challenges of identifying credible news sources and the inherent brand safety risks of programmatic advertising, including thousands of sites that now regularly publish misinformation and fake news. NewsGuard has valued that $2.6 billion in programmatic ad revenue is inadvertently spent on misinformation websites each year, including more than 4,000 major brands that announcement on COVID-19 misinformation during the pandemic.

Through the partnership with NewsGuard, Media.net advertisers enjoy even greater brand safety protection while strengthening their ability to advertise on quality news inventory. Media.net already deploys its proprietary contextual technology across 150 million distinct URLs per day, analyzing page-level intent to provide an accurate and deep understanding of topic variance, while identifying valuable content tailored to brand for advertisers. This partnership is emblematic of Media.net’s commitment to furthering its mission to create a safe and seamless advertising experience for buyers, sellers and ultimately consumers.

In addition to the impact on advertisers, Media.net’s partnership with NewsGuard reinforces their mission to create a healthy and safe ecosystem for advertisers and agencies. Brands that advertise on high-quality news sites see significant financial benefits. A case study using NewsGuard data found that brands can achieve 9% lower CPMs and higher click-through rates by advertising on news sources that are trusted and approved by NewsGuard reporters.

“It can be difficult for brands to figure out how to advertise responsibly in the news, but through this partnership, Media.net is making it even easier,” said Carter Stone, vice president of partnerships at NewsGuard. “We are delighted to work with Media.net to support quality journalism.”

Media contacts:
Crenshaw Communications
medianet@crenshawcomm.com
press@media.net

]]>