Advertising

Umbrella Network Announces Strategic Acquisition of Lucidity, the Leading Blockchain-Based Advertising and Analytics Platform

GRAND CAMAN, Cayman Islands, September 23, 2021 / PRNewswire / – Umbrella network (https://www.umb.network/), the decentralized Layer-2 Oracle solution, today announced the acquisition of Lucidity, a leading blockchain-based digital advertising oracle. The acquisition was finalized in August 2021 for an undisclosed amount. This agreement will be accretive for Umbrella Network …

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Wurl CEO Sean Doherty talks about innovative TV ad

Streaming services like Netflix and Hulu are becoming more and more popular as alternatives to traditional linear TV these days, but that doesn’t mean streamers don’t have to fight for viewers. “They have this problem,” Wurl CEO Sean Doherty told the Variety Wurl Sponsored Entertainment & Tech Summit. “How to …

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Why non-advertising businesses are getting into advertising

One of the most important trends in advertising right now is the rapid growth of advertising businesses created by non-advertising companies. The MA of this category is Amazon. The online retailer has shown that ads can be a high-margin addition to the bottom line, increasing profits without heavy upfront investments …

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Vewd allows video calls, targeted advertising on TV

Vewd introduces advanced video calling and advertising in the latest version of its HTML5 and Streaming SDK for connected TV devices. Vewd Core is available for connected devices running Linux, Android TV, AOSP, and RDK. “Vewd Core brings live TV, streaming video and games to life on tens of millions …

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