The Cannes Lions International Festival of Creativity received 25,464 entries from 87 countries – down around 18% from the last in-person festival in 2019 before the pandemic.
Cannes Lions organizers said they were “very happy” with the 2022 figures, pointing out that the number of admissions compared well with 2021, where there were 29,074 admissions over two years, after the 2020 festival was cancelled.
While the total number of admissions is down from 2021, the number of some countries and regions has increased. Admissions from Brazil increased by 31% over one year and those from India by 32% over one year.
This year, the organizers introduced a new category, the Creative B2B Lions, which received 415 entries from 37 countries.
The Creative Effectiveness Lions category also saw an 83% year-over-year increase, receiving 258 entries from 30 countries.
The festival runs around 20 awards programs, ranging from pharmaceutical and public relations to media and film, over the course of five days from June 20-24.
The awards are widely considered the most prestigious in global advertising.
The Cannes Lions accepted 402 free entries from Ukraine this year, after waiving entry fees following Russia’s invasion of the country. Russian companies and delegates were not allowed to attend the festival or participate in the awards.
“Very pleased with the overall level of engagement from our customers”
Cannes Lions has sought to lighten the festival since before the pandemic, cutting it from eight days to five days in 2018 and putting more emphasis on sustainability – partly in response to requests from brands and agencies attending the festival. event and participate in the prizes.
The festival had 30,953 admissions in 2019, 32,372 in 2018 and 41,170 in 2017.
A spokesperson for Cannes Lions said of the nominations for the 2022 awards: “We are very pleased with the volume of nominations for the awards. Previous awards represented two years of admissions (29,000), so receiving 25,000 entries for this year alone represents a good rebound, especially given the turmoil caused by the pandemic.
“We are very pleased with the overall level of engagement from our customers and are very excited to welcome them to the festival in the coming days.”
Simon Cook, Managing Director of Cannes Lions, added: “This is always a pivotal moment for us as the work featured offers compelling insight into the global creative marketing landscape.
“Over the next few days at the Festival, our juries will select a body of Lions-worthy work and set the global benchmark that will propel us into the year ahead.”
Philip Thomas, President of Cannes Lions, welcomed the launch of the Creative B2B Lion category.
“We started discussing a Lion recognizing B2B work in 2013 and after seeing a recent increase in B2B work winning Lions, we felt the time was right to put it on the global stage,” said- he declared.
“It is now the job of our juries to determine the global benchmark and set the creative bar in this sector.”