The submission deadline for the 2022 Association of National Advertisers Multicultural Excellence Awards is fast approaching!
Each year, the ANA Multicultural Excellence Awards recognize brands and agencies that produce outstanding advertising and marketing campaigns centered on diverse communities and important social issues. With 14 categories, including one dedicated to LGBTQ-focused campaigns, the awards not only celebrate the teams that raise the bar for the advertising industry, but also push brands to connect effectively with diverse consumers by showcasing the best examples. multicultural marketing. .
The final deadline for submissions runs until July 19, 2022, with an extended deadline of July 20-27. Submission details, full category descriptions and other important information can be found here.
GLAAD is proud to partner with the ANA Multicultural Excellence Awards for the second consecutive year, as part of an ongoing initiative through the Visibility Project.
“Globally, the effectiveness of advertising in changing hearts and minds towards acceptance for all cannot be underestimated,” said Sarah Kate Ellis, President and CEO of GLAAD. “Multicultural Excellence Awards tell advertisers that they should always strive for diversity and inclusion, and when they do, they will be celebrated.”
Last year at the 2021 Multicultural Excellence Awards, Pantene, a P&G subsidiary, and its ad agency Grey, won the grand prize in the LGBTQ category for their “Family Pride” campaign. For this campaign, Pantene leveraged the stories of LGBTQ families from 11 states where discriminatory laws exist, to share their experiences with hair care. The campaign empowers LGBTQ people to be themselves, as hair is a key way to express their identity. Through these ads, Pantene is positioning itself as a hair care brand that supports diversity and inclusion.
GLAAD and Procter & Gamble recently launched the Visibility Project to increase the quality, quantity and diversity of LGBTQ inclusion in advertisements. GLAAD and P&G’s 2021 survey of brand and agency advertising executives showed that 61% of advertisers and 60% of agencies strongly agree that companies that feature LGBTQ people and storylines in the ad “helps consumers understand and respect LGBTQ people.”
Be sure to submit inclusive advertising campaigns before the ANA’s extended deadline of July 20-27, 2022.