Caleres Appoints Suzy Cirulis Senior Vice President, Client Marketing | National company

ST. LOUIS – (BUSINESS WIRE) – October 6, 2021–

Suzy Cirulis joined Caleres (NYSE: CAL) as Senior Vice President, Client Marketing. In this role, she will lead the company’s customer marketing efforts across the Caleres portfolio, including customer relationship marketing (CRM), customer insights and customer analytics.

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Caleres appoints Suzy Cirulis, Senior Vice President, Client Marketing (Photo: Business Wire)

“Suzy will be instrumental in forging closer relationships with our current clients and in establishing brand relationships with new clients,” said Jennifer Olsen, Director of Marketing for Caleres. “She and her team will ensure that the consumer’s voice is always at the table.”

Cirulis joins Caleres with over two decades of experience in strategy and marketing, with in-depth knowledge of CRM, retail and digital marketing. She was until recently Director of Marketing at Crate and Barrel. Previously, she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic and Gap Outlet brands, and helped develop a new centralized customer marketing skill for the company. She received her BA from Dartmouth and her MBA from the Haas School of Business at the University of California at Berkeley.

“Our customer marketing organization, led by Suzy, will develop new ways to drive customer value, leveraging information and data to make strategic decisions,” added Olsen. “Caleres has always had a hyperfocus on the customer. Over the past few years, Famous Footwear has grown and strengthened its customer database through the success of our Famous Footwear Famously You rewards program. Now is the perfect time to bring in the right person to unleash the power of our customer data across the Caleres brand portfolio. “

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211006005969/en/

CONTACT: Investor contact:

Logan bonacorsi

[email protected] Media contact:

Kelly malone

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA MISSOURI

INDUSTRY KEYWORD: FASHION MARKETING RETAIL COMMUNICATIONS OTHER RETAIL SPECIALTY

SOURCE: Calères

Copyright Business Wire 2021.

PUB: 06.10.2021 16:30 / DISC: 06.10.2021 16:32

http://www.businesswire.com/news/home/20211006005969/en

Copyright Business Wire 2021.

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