Inventale’s New Data-Driven Performance Optimization Capabilities Strengthen Burt Intelligence’s Global Reach as a Leading Advertising Analytics Company
NEW YORK, July 7, 2021 / PRNewswire / – Burt Intelligence, a Software-as-a-Service platform for decision makers to analyze and share their advertising data and provide revenue forecasting information to publishers and brands, today announced the completion of its acquisition Forecast Management System (IFMS) from Inventale, an artificial intelligence company offering cutting-edge ad inventory forecasting analytics, data-driven performance optimization tools, and ad campaign optimization. Burt Intelligence, with the capabilities of Inventale’s forecast management system, will continue to do the heavy lifting of data aggregation and empower publishers and brands to make better decisions that impact their top revenue issues. more urgent every day.
The acquisition of IFMS expands the capabilities of Burt Intelligence for current and new customers, including granular forecasting of available ad inventory, campaign pace forecasting and performance optimization, as well as new functionality for advise publishers on the correct pricing of market value for advertising inventory.
The capabilities of the IFMS allow a better assessment of the historical performance of advertising inventory and how it should be priced for the current market to peak in value. New features include custom templates that allow publishers to rate specific audiences, such as women ages 25-34, without relying on third-party identifiers like browser cookies and IDFA. This enables publishers and brands to finally make data-driven performance decisions that optimize prices, generate revenue, and create efficiencies through real-time insight-driven decision making. The acquisition also enables Burt Intelligence to solve forecasting problems in ways that existing solutions do not. Founder of IFMS, Dr. Igor minakov, will assume the role of Managing Director within Burt Intelligence and will continue to oversee the 20 employees who move with him.
âWe are delighted to be on board Burt Intelligence and we cannot wait for this new opportunity for our product to reach and empower more publishers around the world,â said Dr. Igor minakov, founder and managing director of IFMS. Â»We see great synergy with by Burt extensive experience in the advertising industry, combining their deep analytical expertise and global footprint with our expertise in AI and ML. More by Burt Proven and growing sales team. And the icing on the cake, a perfect cultural fit and the same ambitions, it’s like a wedding in heaven. “
“Igor has been an integral part of the adtech world for over 15 years and his experience as a researcher with a PhD in artificial intelligence is further proof that what they have built at Inventale is special.” States Carl Leskinen, co-founder and CEO of Burt Intelligence. âThe advertising landscape is changing rapidly with the demise of third-party cookies next year and Inventale’s AI-based simulation technology is the only future-proof forecasting solution in the market that will amplify our footprint in North America and all over the world. “
Burt Intelligence’s outright purchase of IFMS follows a financially successful 2020 amid global business uncertainty. The profitable year with sustained growth has positioned Burt Intelligence to be aggressive with purchasing power and provides the company with a set of operational best practices that can be transferred into future acquisitions. Accelerated growth of the company’s AI learning and data management platform is also enabling Burt Intelligence to invest in and leverage Inventale’s specialties. Burt Intelligence currently works with publishers such as CBS, eBay Classifieds, News Corp and Tastemade and brands such as Major League Baseball and NPR.
About Inventale’s Forecast Management System
Smart software tools to maximize the value of your advertising inventory. Forecasting, tracking and optimization, analysis and recommendations – all the ways to increase the monetization of your advertising business. Long-term scientific developments in the field of artificial intelligence are the cornerstone of Inventale’s software solutions. Our team is made up of doctors and doctors in technical and mathematical sciences, winners and finalists of the Olympiads in mathematics, programming and robotics, as well as experts with years of experience in the field of online advertising. We are constantly researching the advertising market and developing new intellectual tools to drive its evolution. For more information, please visit www.inventale.com.
About Burt Intelligence
Burt Intelligence provides revenue information to publishers and brands to analyze and share their advertising data. Our solutions are used by thousands of the most forward-thinking advertising operations, programs and sales professionals to accelerate revenue growth, reduce customer churn, provide insight into better decision-making and process business. current state of advertising campaigns in real time. For more information, please visit www.burt.ai.
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SOURCE Burt Intelligence