Brian Covey to speak at Engage Marketing on June 17th

A good brand isn’t just for businesses. Mortgage professionals have their own stories to tell, their own goals to achieve and their own skills to share. In today’s online environment, personal branding is a growing expectation for community development. That’s why we invited the vice president of regional production to loanDepot Brian Covey will be speaking at a panel titled Building a Personal Brand at HousingWire’s Engage Marketing virtual event on June 17th.

In a mainstream market filled with new and different content delivery formats, there is fierce competition for who can positively stand out. Building a brand that is both strong and empathetic in this time of adversity was extremely important in 2020 and continues to resonate this year.

Covey has over 18 years of experience as a primary producer, branch, region and regional leader at Wells fargo and Movement mortgage before joining PrêtDepot in 2018.

Once an Olympic American football player, Covey focused early on on mastery of fitness and a positive mindset. His mortgage career was affected by the 2007 stock market crash when he was raising toddlers with his wife Nicole.

Covey is the author of Conversations with Covey: How to Win at Life No Matter Where You Are Now, and host of the popular podcast The Brian Covey Show.

Covey’s passion for the mortgage industry began when he was new to the business. He quickly found his niche and is now excited to share this passion with others. “Our industry offers a wide variety of opportunities to be successful both financially and to make your business unique,” ​​Covey said. “It’s one of the few industries where you can carve a niche for yourself by being yourself and making a living, controlling the way you organize things in a number of ways.”

Covey’s session on branding will be just one of the most interesting sessions to engage in. The event will feature a keynote address by renowned speaker trainer René Rodriguez. Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, will lead a hands-on workshop on how to practically apply its proprietary AMPLIFII formula to achieve maximum influence. Participants will leave with immediately applicable skills that they can use in their daily work.

The fourth annual Engage Marketing event will also feature experts focused on the specifics of mortgage and real estate in a buying market. As the appetite for refinancing loans is expected to dip in the second half of the year, a huge wave of first-time homebuyers are looking to join the market – assuming they can find a home to buy. .

The challenge of helping consumers become homeowners in this housing market is why we designed our virtual event around “Eyes on Buying”. Some of our sessions include:

  • Marketing to reach a diverse audience
  • Work with referral partners to make winning offers
  • Build a personal brand
  • Specific sessions on LinkedIn, Instagram, Clubhouse and TikTok
  • and more!

The Summit is designed for our HW + members, who have access to all of HousingWire’s premium content, including events, articles, an exclusive Slack community, and more. Not a member? You can sign up to become an HW + member and register for the summit here, or get event-only access for your company or team here.

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