Augmented reality is a major trend that is gaining popularity

DUBLIN, January 26, 2022 /PRNewswire/ — The “Digital Advertising Global Market Report 2022” has been added to from ResearchAndMarkets.com offer.

The global digital market is expected to grow from $178.60 billion in 2021 for $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The market should reach $354.90 billion in 2026 at a CAGR of 14.3%.

North America was the largest region in the digital advertising market in 2021. Asia Pacific was the second largest region in the digital advertising market. The regions covered in this report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Expanding internet user base along with self-service platforms are driving the global digital advertising market. The internet is widely used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, at June 2020, the number of Internet users in the world is 4.8 billion, which represents more than 60% of the world’s population. In addition to this, the growing popularity of self-service advertising platforms is also the major contributor to the digital advertising market. Self-service advertising platforms offer advertisers more convenience in placing their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention to digital marketing. Hence, an increase in the internet user base along with self-service platforms are driving the market.

Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. Nowadays, advertisers have adopted augmented reality in their advertising strategies to improve user experience. For example, in 2021, Snapchat, a pioneer in augmented reality ads, launched a studio to help customers develop augmented reality ads and experiences, as part of an effort to popularize the use of a technology capable of superimposing computer-generated images on a person’s screen. real world perspective. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

The growing use of ad blockers is expected to hamper the global digital advertising market. Most internet users do not prefer ads because they are not interested in the content of ads and block those ads. This becomes a constraint for advertisers to reach their audience and promote their business. Hence, the increase in the use of ad blockers is expected to limit the market growth.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces historical and forecast market growth by geography. It places the market in the context of the broader digital advertising market and compares it to other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size (in billions of dollars) covering both the historical market growth, the impact of the COVID-19 virus and the forecast of its recovery.
  • Market segmentations break down the market into sub-markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the market size by geography and compares their historical and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, major developed countries and major emerging markets.
  • The competitive landscape gives a description of the competitive nature of the market, market shares and a description of the major companies. The main financial transactions that have shaped the market in recent years are identified.
  • The trends and strategies section analyzes the shape of the market coming out of the crisis and suggests how companies can grow as the market recovers.
  • The digital advertising market section of the report provides context. It compares the digital advertising market with other segments of the digital advertising market by size and growth, historical and forecast.

Scope

Covered markets:

  • By platform: mobile advertising (In-APP and mobile Web); Office Announcement; Digital TV ; Others
  • By ad format: digital ad (programmatic and non-programmatic transactions); Paid search on the Internet; social media; online video; Others
  • By industry vertical: media and entertainment; consumer goods and retail industry; Banking, financial services and insurance; telecommunications IT sector; The travel industry; health sector ; manufacturing and supply chain; Transport and logistics ; Energy, electricity and utilities; Others

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; United States

Regions: Asia Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five-year history and ten-year forecast.

Data: Ratios of market size and growth to related markets, proportions of GDP, expenditure per capita,

Data segmentation: historical and forecast national and regional data, competitor market share, market segments.

Companies cited

  • Google Ads
  • Facebook
  • Ali Baba
  • Amazon
  • Baidu
  • Tencent
  • Microsoft
  • Verizon
  • Twitter
  • sina
  • LinkedIn Company
  • Yahoo! Inc.
  • Aware
  • Dentsu Aegis Network
  • Accenture Interactive
  • PwC Digital Service
  • IBM iX
  • Net Web Creations
  • iProspect
  • WebFX
  • Disruptive Advertising
  • Successful Internet Marketing Agency
  • Topspot Internet Marketing
  • PBJ-Marketing
  • Creation Adster
  • Boostability
  • Change
  • Youtube

For more information about this report visit https://www.researchandmarkets.com/r/kutsaq

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

For EST office hours, call +1-917-300-0470
For USA/CAN call toll free +1-800-526-8630
For GMT office hours call +353-1-416-8900

US Fax: 646-607-1904
Fax (outside the US): +353-1-481-1716

SOURCE Research and Markets

About Deborah Wilson

Check Also

Advertising function | How the BMW M3 Competition Touring was born

Convince the bosses Despite a whirlwind of rumors, the BMW M3 Touring Concept remained resolutely …