This powerful word FREE has undoubtedly caught your eye. This column is about free marketing ideas, strategies, and tips.
The marketing process bores most people. Business owners want to increase traffic, sales, and profits, but typically don’t want to invest in the research, experience, and hard work needed to create those results.
With over 30 years in the trenches (including 10 as the director of a New York advertising agency), it’s my job to translate your marketing needs into compelling business realities.
Whether you’re investing in a postcard or a new website, planning every marketing dollar is essential. Hence this public service.
We’ll explore opportunities, debunk myths, and dig deeper into all things marketing. We’ll also come across some hackneyed reasons not to spread the word, including:
- I lack competition;
- Marketing is not important;
- I cannot oversee the process;
and my favorite
- Marketing is a waste of money.
Guess what? These excuses usually come from those who complain the most about the poor quality of their business.
American architect Daniel Burnham said, “Make no small plans, for they have no magic to stir the blood of man.” This column will follow that rule, exploring plans, promotions, advertising, and anything else I can think of starting with P.
Hopefully you won’t be irritated…and I won’t be pompous.
As my column is limited to 400 words, I will only choose the most intriguing questions or topics. But emailing your most frustrating marketing problems can get advice from Madison Avenue and exposure to over 100,000 affluent readers.
AND EVERYTHING IS FREE!
And yes, personalized advice is available via the contact form on my website.
You should know that I take my marketing obligations seriously. However, I am committed to having fun along the way. Marketing people tend to have a creative flair, and I’m known for being stupid.
And before you ask, no…I’m not rich enough to be eccentric. I’m just NUTS!
This is therefore the tone that I will give to our dialogue; creative, silly, educational… if it’s marketing related, we’ll explore with a column full of free advice (and sometimes plenty more).
Send me your marketing questions (and relevant documents) at [email protected]. No questions? Share life philosophies or a bad joke. The best conversation goes both ways, and the ball is in your court.
And remember the words of Great Aunt Lena; “In for money.”
That said, I wish you a week of profitable marketing!
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