COLUMBUS, Georgia (WRBL) – Alabama coach Nick Saban isn’t just a championship coach. He became a championship pitchman for Aflac.
Since Columbus-based Aflac signed Saban as a pitcher, Alabama are 37-3 and play for their second straight national game on Monday night.
Aflac has also done well over the past three years. Shares of the company are up nearly 30% with Saban on the team.
Lots of money for a company valued at $ 41.62 billion. And the Columbus-based insurance company has staked a lot of money on the Alabama football coach over the past three years, pairing Saban with the iconic spokesperson.
“Generally, we like to associate our advertising icon, the Aflac Duck, with culturally relevant people,” said Shannon Watkins, Director of Brand and Marketing for Aflac.
It would be Saban, arguably the greatest college football coach of all time.
“And usually we change the celebrities that we feature, you know, on an annual basis or during a campaign to campaign,” Watkins said. “But Coach Saban was different. We haven’t thought of a better time than now to pair the greatest soccer coach of all time – or recruiting coach Aflac to Coach Saban – with the ad icon and GOAT, the Aflac duck.
This year Aflac added an important player – Coach Prime.
Deion Sanders is the head coach of HBCU Jackson State. He is also a former two-sports athlete who played in the NFL and Major League Baseball.
Aflac was trying to broaden its reach.
“When we established this campaign and started thinking about where we could take the script in 2021, we wanted to match Coach Saban with someone who was a big one, from whom they could benefit from each other. others, ”Watkins said. “But really, we see their roster the same way we see our roster with Coach Saban. It’s around the goal.
And that goal involved the national social justice movement after 2020. Watkins says Coach Prime helped broaden the message.
“When you think about it in a soccer context, a lot of people knew one aspect of the soccer diaspora, but they didn’t know the entire other aspect of the soccer diaspora, namely HBCU soccer in the varsity landscape,” Watkins mentioned.
Regardless of what happens tonight, it has been a winning season for all concerned.
“It’s been a storytelling season for Aflac,” Watkins said. “And a storybook opportunity to partner with some of the greatest people of all time and some of the greatest coaches of all time.”
Aflac plans to run commercials throughout the broadcast tonight, on the pre-match show, post-match show and during the match.