NEW YORK – (BUSINESS WIRE) – June 1, 2021 –
Aniview (https://www.aniview.com/), a leading provider of comprehensive end-to-end ad serving solutions for publishers, partners with Jagran New Media, the digital arm of the India’s flagship media, Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New Media envisions a double increase in advertising revenue, while gaining full control over its advertising operations.
Since the start of the COVID-19 pandemic, up to 62% of ad publishers have reported payment delays of up to several months, according to a Digiday survey. Brands that publish video ads also often face discrepancies in reporting across platforms and lose inventory due to the deployment of multiple ad players from different networks. Consolidating their operations around a single platform, comprising ad servers and a marketplace, instead of involving multiple third parties, allows publishers to take full ownership of their advertising efforts.
By deploying Aniview’s end-to-end AdOps solution, Jagran regains control over the use of its video ad inventory and benefits from the transparency offered by Aniview, which is fully compatible with Jagran’s Google dashboard. While providing its users with a high performance video player for video content and advertisements, Jagran now has greater flexibility to run its own advertising campaigns, without reporting discrepancies or late payments. By using the Aniview reader, Jagran boosts his results and reduces his page load time.
Aniview’s end-to-end platform allows publishers and advertisers to interact without middlemen and gives publishers the freedom to manage monetization on their own, preventing them from wasting funds on ineffective campaigns. It delivers ads smoothly to any device and offers publishers and advertisers full security and transparency.
“We are delighted to be working with Jagran New Media, one of India’s fastest growing and fastest growing digital media companies,” said Alon Carmel, CEO of Aniview. “Our platform will help Jagran serve ads to millions of users without the involvement of third parties and the associated discrepancies, by enjoying complete transparency and control over their ad campaigns.”
“After our partnership with Aniview, we can for the first time enjoy full control over our video advertising,” says Dinesh Joshi, Jagran New Media’s AVP for Ad Monetization. “The solution took our advertising revenue to a whole new level and helped us streamline our operations, while improving the user experience.”
Founded in 2013, Aniview offers a complete ecosystem for managing video and video advertising thanks to its patented technology. Our goal is to change the video advertising landscape and ensure that premium publishers, networks and advertisers globally use our suite of products and have an end-to-end solution. Our offering includes a reliable platform for hosting and monetizing videos (consisting of ad server, players, SDKs and marketplace) that allows our partners to expand the reach of their services with versatile and customizable marketing tools that meet their business needs. For more information https://www.aniview.com/
About Jagran New Media
Jagran New Media is the award-winning digital arm of Jagran Prakashan Limited, India’s largest media and publishing group, delivering content in a plethora of genres including news and politics, lifestyle , education and lifestyle, to more than 107 million users. The company’s daily output exceeds 7,000 stories and 40 videos, with more than 76 million views on its YouTube channel. Putting data-driven journalism and ethics at the heart of its mission, Jagran New Media launched India’s first fact-checking portal, Vishvas.News, currently available in 11 languages. For more information https://www.jnm.digital/
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PUB: 06/01/2021 10:10 a.m. / DISC: 06/01/2021 10:12 a.m.
Copyright Business Wire 2021.