NEW YORK–(BUSINESS WIRE)–April 7, 2022–
Adams Outdoor Advertising (“Adams” or “the Company”), one of the largest out-of-home media operators in the United States, today announced the hiring of Jorg Cieslok to the newly created role of President and Chief exploitation. With over three decades of significant experience in the outdoor advertising (OOH) industry, including developing innovative digital solutions, Cieslok’s experience will be extremely complementary to Adams as it seeks to continue to grow its success at this day.
“Jorg’s entrepreneurial background and deep analytical and creative abilities will complement our strategy to provide innovative solutions to the world of outdoor advertising,” said Kevin Gleason, CEO of Adams. “As the industry rapidly evolves, Jorg’s extensive experience as one of Canada’s industry leaders and innovative thinkers will be essential in helping us realize our vision and continue to innovate. We are delighted to have Jorg join Adams and look forward to our continued growth with him on our leadership team.
A pioneer of the outdoor advertising industry in Canada, Cieslok was previously CEO of Cieslok Media, a major Canadian outdoor advertising company which he founded in 2013 and sold in 2017 to Bell Media Inc., a subsidiary of BCE. Inc. The company had a large footprint in digital and static billboards in major cities nationwide. Cieslok began his career in the OOH industry in 1990 with the founding of Cieslok Outdoor Inc., a large format billboard operator in the Greater Toronto Area and a key player in revolutionizing the OOH industry with high-end large format display panels, OOH mobile dominance and integration. He was President and CEO of the company until its sale in 2004 to Titan Advertising Inc. (“Titan”), the largest transit advertising company in North America. He served as executive vice president and general manager of Titan before founding Cieslok Media. During this time, he played a key role in developing Titan’s Canadian and Chicago markets, as well as its extensive digital advertising network.
Commenting on his new role, Cieslok added, “I am thrilled to join the Adams team and have the opportunity to contribute to the continued growth and success of the company by delivering media solutions to target audiences. The advertising industry is constantly changing and it is an honor to be part of such an exciting company. I look forward to helping advance Adams’ strategic vision and help position it as one of the leaders in outdoor advertising by bringing innovation and creativity to our clients. »
Founded in 1983, Adams has been instrumental in promoting the power of outdoor advertising by providing clients with tailored media solutions to target local audiences. In September 2021, Adams announced that it had signed a definitive agreement for a strategic investment with Searchlight Capital Partners, LP, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation (“BCI”), the one of the largest asset managers. in Canada.
About Adams Outdoor Advertising
Adams Outdoor Advertising (“Adams”) is a privately held company providing outdoor and online media solutions. Adams offers unique and award-winning, creative, audience-focused multimedia sales expertise and a people-focused approach to customer service. Adams boldly proclaims his mission to reinvent the medium known as the outdoors by proving that it is more relevant and powerful than anyone has yet imagined. Maintaining strong member relationships with industry leaders such as Geopath and the OAAA, Adams utilizes data-driven media skills that raise the standard in outdoor signage.
About Searchlight Capital Partners, LP
Searchlight is a global private investment firm with over $10 billion in assets under management and offices in New York, London and Toronto. Searchlight seeks to invest in businesses where its long-term capital and strategic support accelerate value creation for all stakeholders. For more information, visit www.searchlightcap.com.
About British Columbia Investment Management Corporation (BCI)
With C$199.6 billion in assets under management as of March 31, 2021, BCI is one of the largest institutional investors in Canada. Based in Victoria, BC, BCI is a long-term investor investing in a range of asset classes; fixed income; public actions; capital investment; Infrastructure; renewable resources; immovable; and commercial mortgages. BCI’s clients include public sector pension plans, insurance and special purpose funds. BCI’s private equity program, with C$20.7 billion in assets under management, has a well-diversified portfolio of direct investments and funds. The team brings sector expertise in the financial and business services, healthcare, industrials, consumer and TMT sectors.
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CONTACT: Prosek Partners
Phone. : +1 212 279 3115 (North America)
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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING ADVERTISING COMMUNICATION
SOURCE: Searchlight Capital Partners, LP
Copyright BusinessWire 2022.
PUBLISHED: 04/07/2022 10:51 AM/DISC: 04/07/2022 10:51 AM
Copyright BusinessWire 2022.