A Guide to Strategic Marketing Operations Expert Pens for Marketing Executives


“From Backroom to Boardroom” by Dr. Debbie Qaqish is published with ForbesBooks.

This release is issued on behalf of ForbesBooks (operated by Advantage Media Group under license.)

NEW YORK (May 25, 2021) – From the back room to the conference room by Dr. Debbie Qaqish, Partner and Chief Strategy Officer of the Pedowitz Group, is now available. The book is published with ForbesBooks, Forbes’ exclusive publishing brand of business books. From the back room to the conference room is available on Amazon today.

In his book, From the back room to the conference room, Dr. Debbie Qaqish tries to remove the stigma that keeps B2B marketing on the sidelines. Key to her message is the shift from the traditional mindset to what she calls “strategic marketing operations”, which empower CMOs to lead digital transformation, create a customer-centric approach, and, ultimately, generate income. His research on this topic has not only yielded proven results, but has also created a blueprint for action for marketing managers around the world. Readers of From the back room to the conference room receive a clearly defined mindset, skills and set of tools to build their own strategic marketing operation.

“Dr. Debbie Qaqish authored the Handbook for Marketing Operations (MOs) and Marketing Managers to Drive Change with Technology, Data, Process and High Performing Teams, ”David Alexander[CB1] , Vice President of Marketing, F5, said in praise of the book. “In a world where marketers are increasingly responsible for generating revenue and better decision-making across the enterprise, it is a clear indication of where to focus your energy and the pitfalls to avoid. “

By examining the real-world trials and successes that have shaped her philosophy, Dr. Qaqish provides a roadmap for marketing managers who hope to earn and keep a seat at the table. From the back room to the conference room interspersed these stories through Dr. Qaqish’s interviews with marketers who adopted his practical and accessible methods.

About Dr Debbie Qaqish

Dr. Debbie Qaqish loves what she does – every day. She is passionate about helping businesses reinvent and reorganize the role of marketing to drive revenue, growth, customer focus and digital transformation. A thought-leader and digital pioneer, she saw the early impact of technology and coined the phrase “revenue marketing” in 2011. Her first book, The rise of the Revenue Marketer, was released in 2013. In 2016, she focused on Marketing Operations as a catalyst for how marketing is gaining this place at the table. She is a dynamic speaker and prolific author, having published over 100 articles, blogs, podcasts, webinars and white papers on topics related to marketing operations, revenue marketing and leadership.

Dr. Qaqish received her PhD in 2019, is a Partner and Chief Strategy Officer at The Pedowitz Group, and leads strategic engagements with clients.

About ForbesBooks

Launched in 2016 in partnership with Advantage Media Group, ForbesBooks is Forbes’ exclusive business book publishing brand. ForbesBooks offers business and thought leaders an innovative, fast, and premium publishing model, along with a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit forbesbooks.com.

Media contacts

Majda Anwar, The Pedowitz Group, [email protected]

James Wilcox, ForbesBooks, [email protected]


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