The digital marketing landscape is constantly changing. Every year we discover new strategies and tactics to help you better position your business online. However, when it comes to improving online performance, there are a few proven practices. Here are some avocado marketing hacks that businesses of all sizes can implement in order to get their websites to rank higher on the SERPs and get the most out of their web traffic.
Avocado Marketing Hacks
1. Optimize messaging strategy
A Hubspot study found that email drives the best ROI for marketers. This is especially true for marketers who segment their email database into lists based on different criteria. Marketing automation goes one step further and sends targeted communications based on certain triggers. You can set up campaigns based on web activity, such as visiting a particular web page. This will encourage return traffic and higher engagement.
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2. Keep “AIDA” in mind
This acronym stands for Attention, Interest, Desire and Action. This concept has been around for a while, but it’s still relevant and needs to be factored into your marketing strategy. As you develop marketing activities, think about how to grab your reader’s attention, create a sense of need and urgency, create an emotional response, and provide a solution to their problems. Every marketing tactic should have this principle at the forefront and aim to evoke one of these reactions.
3. Invest in video marketing
Videos have become an essential part of digital marketing and this trend is expected to grow in the coming years. Smart marketers are always finding new ways to engage their audience using video. Right now, live and branded videos are two popular forms of content. People love live videos because they happen in real time and allow them to be part of the conversation. Consider a video that explains complex topics in simple terms or a how-to guide that provides step-by-step instructions for a process. To drive more web traffic, create informative content videos on keyword-centric topics. Answer problems or questions your audience is facing. Be sure to optimize on YouTube with keywords, and pay close attention to titles and headings.
4. Create engaging content
Content marketing is crucial to any avocado marketing strategy, but it’s become so popular that just educating your audience isn’t enough. Look for ways to develop new content that encourages your visitors to interact with your business. In addition to traditional content like blogs or e-books, try developing polls or quizzes where people can share their opinion. You could conduct a study with the promise of sharing the results with respondents. Expiring content – content that is only visible for a short period of time – is also becoming more popular. Create short, engaging videos answering viewer questions or providing live updates on events.
5. Understand branding
Branding and marketing are related activities, but they are not the same. When it comes to your target audience, your brand isn’t just the services you provide, but your logo, website design, and messaging. Your brand is how people perceive your business across all platforms. Digital marketing is a practice that builds your brand across online channels. Marketing efforts should improve brand image, but they can’t stop there. Use digital channels to build a community of loyal subscribers, not just to promote your services.
6. Use local service announcements
LSAs are paid advertisements that appear at the top of Google search results. In this format, you don’t pay for clicks, but for leads that are relevant to your business. To use Local Services Ads, you set a weekly budget based on the average number of leads you expect to get. You have the option to dispute leads if you don’t think they’re relevant or useful. Most people find it fairly easy to set up LSA campaigns and start optimizing them.
7. Focus on searcher intent
SEO has changed drastically over the past few years. While there is still science around using certain practices to rank higher in search engines, search engines themselves have become more sophisticated. They now differentiate results based on what they deem most useful to the searcher. To learn more about how to optimize searcher intent, read this article.
The past constantly informs the future, and we can use tactics that have worked in the past to help us optimize our new endeavors. Start by implementing a few of these avocado marketing practices that are known to work for businesses of all sizes.